Marketing a business is never simple, but it's particularly daunting if you are that business’s sole staff member. Unless you specialize in marketing, you may worry that you lack the skills necessary to raise publicity. In fact, you have enormous potential to attract a strong supply of customers and build the foundation for enduring success. You can do this by:
Over the past several years, inbound marketing has experienced a rapid growth in popularity, and startups in particular have latched on to this marketing strategy for a number of reasons.
As compared to traditional outbound marketing campaigns that focus on creating sales-y advertisements, an inbound marketing strategy is both less expensive to execute and more in line with the typical startup's culture and outlook.
Companies are always looking for marketing advice, especially small businesses that don’t have the right resources to know best practices or the budget to pay an expert. Here’s some free marketing advice that can help small businesses build their marketing, grow their online following and their leads.
Pay-per-click (PPC) is one of the grandfathers of modern day online marketing. Although there are many new-age gadgets and gizmos that contribute to a marketing campaign’s bottom line, PPC still waits in the wings, delivering some exceptional outcomes for companies that know how to use its powers.
Marketing is undoubtedly one of the best ways for small businesses to attract customers. Though most small business owners and managers understand how the Internet can help them reach specific customers, they can learn from the online marketing techniques employed by larger companies. Such companies often use Pay-Per-Click Campaigns to drive web-surfers to their website through search and display advertising. By now, most small businesses understand what Search Engine Optimization (SEO) is all about yet few know that inbound marketing campaigns are well-served by complementary paid advertising efforts. Though paid advertising is often costlier than inbound marketing, ads drive web traffic and thereby increase the opportunity to convert visitors into subscribers. This practice ultimately increases the number of subscribers in the marketing funnel, who can then be nurtured through inbound marketing campaigns.
If you're looking for a great growth advantage to your small business, marketing agency expertise offers some serious ROI for the expenditure. Content marketing likely makes up a huge portion of your marketing time and expense because it offers excellent results. However, only 42% of marketers indicate that their content marketing is effective, which means that a whopping 58% percent of those investing in a content marketing strategy are not seeing optimal ROI. While virtually every small business owner agrees that marketing is important to the growth of their business, unless they work in the field or hire a team of experts, they may not be hitting the mark with their efforts.
Whether you're a solopreneur working out of coffee shops worldwide or you're a five-person startup just getting settled into your company's first office, you need help marketing your business. A business that doesn't market itself is not going to last, even if you've already racked up tens of thousands of Twitter followers. But maybe you're not ready to hire that first employee, or you want to prioritize developing your product first.