LAVEH BLOG

Online Reviews: Lead Generation Tips That Leverage Your Reputation

[fa icon="calendar'] 09/20/2017 / by Taline Badrikian posted in lead generation, tips and tricks

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Modern businesses live and die by online reviews, yet many companies continue to underestimate the sheer scope of influence that those reviews have. While most marketers understand that a poor review can drive potential customers away, and so theytry avoid those types of reviews, they fail to realize that reviews can also be an active good for their business.

By building up the number of positive reviews you receive, you can boost lead generation, increasing the odds and decreasing the cost of attracting new customers.

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Free Marketing Advice for Small Businesses

[fa icon="calendar'] 01/18/2017 / by Taline Badrikian posted in small business, tips and tricks

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Companies are always looking for marketing advice, especially small businesses that don’t have the right resources to know best practices or the budget to pay an expert. Here’s some free marketing advice that can help small businesses build their marketing, grow their online following and their leads.

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7 Tips for Improving SEO

[fa icon="calendar'] 10/12/2016 / by Taline Badrikian posted in tips and tricks, SEO

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Using SEO tactics that work can mean the difference between customers finding and converting on your website or going to your competition.

Make finding your company online easy. Use these tips and tricks for improving SEO and attract traffic that converts. 

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How to Get the Most out of your Marketing Consultant

[fa icon="calendar'] 10/05/2016 / by Taline Badrikian posted in tips and tricks

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When growing a company, you have to seek external expertise from time to time. This can be for a lot of different reasons, and sometimes it's as simple as you can’t handle everything yourself. Plus, hiring full-time staff for niche needs isn't the most cost efficient, especially when it comes to marketing. That's why hiring a consultant to help with strategy or manage different activities can give you the opportunity you need to concentrate on building your business.
 
So, just how best can you establish, maintain, and enjoy a good working relationship with a consultant? Here are some ways to make sure you start off on the right foot and get the most out of your marketing consultant.
 
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Twitter Hashtags to Follow for the Best Free Marketing Advice

[fa icon="calendar'] 09/14/2016 / by Taline Badrikian posted in social media, tips and tricks

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When you first begin wading into the world of twitter marketing you are likely feeling one of two ways:

 

1. Amazed and inspired by the incredible tides of hashtagging trends and the unending possibilities of connections the social media world can bring to your business.

 

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5 Tips On How To Do Marketing Using Inbound Marketing Services

[fa icon="calendar'] 08/24/2016 / by Taline Badrikian posted in tips and tricks

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You've recently been given the responsibility of marketing your company. If you're like some marketing directors, you'll think about utilizing advertising, but won't think about utilizing your internal resources. Not using both could be a big mistake.
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Twitter Chats with the Best Free Marketing Advice

[fa icon="calendar'] 08/17/2016 / by Taline Badrikian posted in tips and tricks, social media

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The world of social media marketing is notorious for being easy to enter into, but challenging to succeed in. In the modern marketplace, if your brand doesn't have a social media presence, your customers will wonder why, and many of your potential customers won't know who you are at all. Twitter has become a cornerstone of any business' marketing strategy, and if you aren't taking advantage of all that the platform has to offer to entrepreneurs, then you may be missing out on the more than 50% of Americans who engage with Twitter daily (source). 

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How to get more followers on LinkedIn

[fa icon="calendar'] 05/20/2016 / by Taline Badrikian posted in LinkedIn, tips and tricks

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As a small business owner you can't afford to sit on the sidelines of the online marketing trend. The difficulty is, of course, that marketing budgets are not always readily available or robust. Fortunately, some marketing channels offer great potential for results without the need for a huge financial investment. One such starting point is LinkedIn.

A strictly professional platform, LinkedIn is a great resource for small business owners looking for other professional contacts and potential new customers. Using LinkedIn is also a great way to find business partners, new hires, and interns alike. Like learning to swim, it can seem daunting at first to just dive into the deep end, but once you've learned to float, staying active on LinkedIn becomes second-nature. Here are a few tips to get more followers on LinkedIn:

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5 Essential Questions When Interviewing an Inbound Marketing Agency

[fa icon="calendar'] 05/11/2016 / by Taline Badrikian posted in tips and tricks, inbound agencies

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Inbound marketing can be an extremely effective way to build up your brand and is one of the most modern marketing concepts today. However, it takes a lot of time and effort to create and maintain an effective inbound marketing strategy, which is why many businesses choose to work with an inbound marketing agency. The following are five essential questions that you should ask when comparing inbound marketing agencies:

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