Drip Campaign Do's and Don'ts

by Taline Badrikian posted in drip campaign

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The main goal of any small business marketing team is to deliver qualified leads to sales. The only way to develop qualified leads is to build trusting relationships with prospective customers. This takes time and resources, two things that many small business owners are short on.

Drip campaigns are one of the most effective and efficient ways to nurture these customer relationships and deliver more qualified leads to the sales team.

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