The Top Characteristics of a Great B2B Marketing Agency

by Taline Badrikian posted in content marketing, b2b, inbound agencies, marketing channels, lead generation

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When you're looking for a B2B marketing agency, you don't want to settle for just anyone. Choosing your marketing agency will mean a good deal of research.

You'll want a firm that understands your business model and can clearly identify the right audience for your brand. You'll want a B2B marketing agency that can deliver a clear marketing strategy and you'll want to make sure they have a proven track record for the work at hand.

What's Your Need?

You may not know exactly what kind of marketing activity it'll take to get the results you want, but as long as you can articulate your business goals, an agency can help. Especially if you have concrete numbers or targets you’re trying to hit.

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When I Hire an Inbound Marketing Agency, Who Will Be Working For Me?

by Taline Badrikian posted in content marketing, social media, inbound agencies, SEO

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Hiring an inbound marketing agency can be beneficial for your small business for many reasons, but one of the biggest advantages that working with an agency can provide is access to a range of talented professionals in specialized but interrelated roles. Working together, the team at your inbound marketing agency will be able to prepare and execute a quality marketing campaign, but it isn't always clear from your end who is on that team. What specialists can you expect to gain when you hire an inbound marketing agency?

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Marketing Consulting vs In-House Marketing

by Taline Badrikian posted in inbound agencies

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When you're running a small business with no official marketing team, marketing can be a daunting task.

The downside is always burnout, a stagnant pool of ideas, time and money wasted, and leadership who have to wear too many hats to succeed. Hiring an agency will leave marketing to the professionals, so you and your team can focus on your business.


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5 Essential Questions When Interviewing an Inbound Marketing Agency

by Taline Badrikian posted in tips and tricks, inbound agencies

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Inbound marketing can be an extremely effective way to build up your brand and is one of the most modern marketing concepts today. However, it takes a lot of time and effort to create and maintain an effective inbound marketing strategy, which is why many businesses choose to work with an inbound marketing agency. The following are five essential questions that you should ask when comparing inbound marketing agencies:

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