The Top Characteristics of a Great B2B Marketing Agency

by Taline Badrikian posted in content marketing, b2b, inbound agencies, marketing channels, lead generation

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When you're looking for a B2B marketing agency, you don't want to settle for just anyone. Choosing your marketing agency will mean a good deal of research.

You'll want a firm that understands your business model and can clearly identify the right audience for your brand. You'll want a B2B marketing agency that can deliver a clear marketing strategy and you'll want to make sure they have a proven track record for the work at hand.

What's Your Need?

You may not know exactly what kind of marketing activity it'll take to get the results you want, but as long as you can articulate your business goals, an agency can help. Especially if you have concrete numbers or targets you’re trying to hit.

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Evolution of Marketing Channels Over the Last 20 Years

by Taline Badrikian posted in marketing channels

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Marketing channels have evolved considerably in the past 20 years, particularly with the growth of content marketing online. Inbound marketing is used today more than ever before, and its effectiveness is also increasing. Keeping an eye on the past allows us to recall what works and what doesn't—we have certainly come a long way in the past 20 years.
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