Pandemics, as well as recessions, have a way of permanently changing how we do business. COVID-19 has taken a world full of consumers who are used to mega-stores and large-scale events and shifted us to video conference calls and shopping online more exclusively.
For tech startups, marketing is often done on a small budget. That doesn't mean that the campaigns shouldn't have a big impact, in fact, that's all the more reason that your marketing activities need to yield concrete ROI.
When you first start out, marketing may not be on your mind because you're worried about perfecting your product.
In the service industry, however, what you offer may not need improvement or adjustment in the same way that a tangible product would. That means that you should be able to focus more on marketing right away, which can jump-start your business. Use these strategies to get started.
Startup budgets are often tight. You need to think long and hard about every dollar you spend, especially when it comes to marketing. Ideally, every dollar you spend on marketing will be brought back into the company a few times over.