The path customers take towards making a purchase is called the sales funnel. While these are often unique for every business, having a smooth ride through any sales funnel increases the number of leads becoming staying customers.
To create and maintain a fluid and effortless path to purchase you must continually assess each stage of your sales funnel – reviewing key metrics at every stage.
Whoa. Now that ^ sounds like A LOT of work for a small business. But it doesn’t have to be.
Here are 3 simple tips to make your small business sales funnel operate “optimally”!