Using SEO tactics that work can mean the difference between customers finding and converting on your website or going to your competition.
Make finding your company online easy. Use these tips and tricks for improving SEO and attract traffic that converts.
1. It might be cliché, but it’s true: Content is king.
Search engines have changed a lot in recent years. They’ve gone away from keyword stuffed articles and blogs and are on the lookout for more meaningful content that’s ranked based on context. If your company produces quality content that interested customers will search for and read, then you’ll gradually increase traffic to your website. Without great content, your rankings and traffic will struggle.
2. Do your keyword research.
Even though keywords are not the main focus in searches now, you still need to develop your content around certain keywords or phrases. Consider what your preferred customer may be searching for when you start creating content. Which phrases are popular for your business or industry? Figure this out before you develop content. Your keyword research will dictate what kind of content you need.
3. Incorporate long-tail keywords.
Longer, more specific keywords often work better than vague, shorter keywords. For example, you could use Los Angeles personal injury lawyer instead of just lawyer. Long tail keywords like this one are often more effective than short keywords because they target a very specific customer and the competition for this keyword phrase is lower.
4. Update your content on a regular basis.
Fresh content keeps visitors coming back for more. It also attracts new visitors who are looking for slightly different information. If you update your content regularly, search engines assume that your content is more relevant and current for those who are using search engines.
5. Use headers and make your content easy to read.
Readers like content that is easy on eyes. They’ll stop reading if they see blocks of text. Use header tags to break up text and improve your SEO. Header tag words are rated higher for SEO purposes, so make sure the headers include relevant search terms.
6. Build links.
When other sites that have high authority link to yours, the credibility, relevance, and reliability of your own site improves. Readers are linked to more in-depth information, and search engines like Google assume that your content is trustworthy.
7. Optimize your site for mobile users.
Did you know that, in some industries, up to 55 percent of all searches are from a mobile device? If your website is not optimized for mobile use, then you could be missing out on website traffic and a huge number of potential clients.
Getting SEO just right can be a challenge because there are a lot of moving parts, and the requirements to improve SEO are not as clearly defined as they once were. Finding the right marketing agency to help with your content can go a long way toward attracting traffic that converts to customers.
