To drive the right kind of new sales leads to your business, you need to develop an effective inbound marketing pipeline. In the modern digital era, this pipeline looks more like a funnel, and SEO plays a highly important role when it comes to funneling prospective customers to your company website.
As you consider SEO basics, like utilizing the very best keywords for your target audience and creating content that resonates with your readers, be equally motivated to focus on what others are saying about you -- we're talking about Google reviews.
The process of doing keyword research is an essential part of SEO. High-quality keywords are one of the best, most effective strategies for generating continuous, quality traffic to your website.
This holds true whether you’re reviving an existing blog or designing a content plan for a new one.
In order to assist you in making the most of your content, we’ve compiled a list of the top 10 keyword research tools available on the market today, including their top features.
Google Business Profile is one of the tools you have to help people find your business online. It’s a free tool and functions like a directory listing in Google. You build your profile by providing information about your business -- hours, location, products or services you offer -- and this enables you to show up on Google Search and Google Maps when someone seeks out the services or products you offer.
You likely know what SEO is, but have you ever heard of “Negative SEO”?
Very simply, negative SEO is the process of using black hat SEO techniques to harm a competitor’s website.
If you're an online retailer, you know how important search engine optimization is. Not only does SEO help attract customers to your website, it improves your search ranking results and the visibility of your eCommerce website, thereby increasing sales.
In the past year, visual search has increased substantially in popularity and importance. It's most commonly used by e-commerce websites and image-based social media platforms to make it easier for users to shop for goods and connect with one another. That said, early metrics indicate that many verticals will use visual search to find information in the future, making it one of the most critical strategies to learn right now.
Search engines like Google, use the headline of a page to determine if it's relevant to a search query. It's also the first thing that your reader will see. So, your title isn't just an important element of the article -- it's also a critical element in search engine optimization.
The more people you want to see your products and services, the better your SEO needs to be. That means making sure your on-page SEO not only works, but works well and for the right audience.
Hiring an inbound marketing agency can be beneficial for your small business for many reasons, but one of the biggest advantages that working with an agency can provide is access to a range of talented professionals in specialized but interrelated roles. Working together, the team at your inbound marketing agency will be able to prepare and execute a quality marketing campaign, but it isn't always clear from your end who is on that team. What specialists can you expect to gain when you hire an inbound marketing agency?