LAVEH BLOG

Top 5 Takeaways From the Google Algorithm Leak

by Taline Badrikian posted in SEO

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One of the most valuable marketing tactics is search engine optimization (SEO), and the only search engine that really matters is Google.

Unfortunately, Google is notoriously tight-lipped about how its all-important algorithm works, making it hard to craft a guaranteed-to-win SEO strategy.

That all changed, though, when Google's internal documents about SEO were leaked on March 13th, 2024

These documents not only show that public statements Google has made about its algorithm conflict with reality, but they also give marketers a rare glimpse "behind the curtain" to understand how the search engine works.

This is the first (and possibly only) time we've seen the company's inner workings.

With that in mind, let's break down five critical takeaways from the Google algorithm leak and what they could mean for your marketing strategy.

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AI and A/B Testing: How the Revolution Can Help You Cut Back on Duds

by Taline Badrikian

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A/B testing has always been a helpful tool for marketers, particularly those who want to prove their results. Instead of just sticking to the same campaigns, they can try different ideas and then show with numbers which one works best.

It’s a great way to understand what customers are really looking for, even if they can’t quite define it themselves. 

However, there are downsides to A/B testing, particularly if you’re seeing campaigns where neither strategy produces convincing results. If you’re looking for a way to cut back on the inefficiencies of A/B testing, we’ll look at how the AI revolution is changing the process. 

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Is AI Video Content Worth It?

by Taline Badrikian posted in AI - Artificial Intelligence

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When it comes to marketing your business, one of the best options is video content. However, producing a video, even a short one (about a minute or two), can be a time-consuming process. From ideation to shooting to editing, creating a single content piece can take a few hours. 

Fortunately, AI is here to streamline everything. But is it worthwhile? Let's break down how AI is disrupting the video marketing niche and whether your brand can benefit from it.

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Tips For Ranking Higher With SEO and AI

by Taline Badrikian posted in SEO, AI - Artificial Intelligence

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These days, search engine optimization (SEO) is as relevant and valuable as ever. Google and other search engines are regularly updating their algorithms, so it's imperative for your brand to keep up with these changes. 

Thankfully, now that artificial intelligence and machine learning programs are available to the masses, optimizing your website and landing pages has never been easier. So, let's break down how SEO and AI can work together to bring you more traffic and convert more leads.

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Which Marketing Strategy Has the Best ROI When Outsourcing?

by Taline Badrikian posted in Strategy and Planning

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Marketing is the backbone of your business, ensuring that you grow your audience and convert as many leads to customers as possible. However, for most business owners, running a successful marketing campaign can be pretty time-consuming, especially when you want to promote your brand across multiple channels. 

Fortunately, it's never been easier to outsource your marketing needs to a third-party agency. But how much should you outsource, and how can you ensure you get the best return on your investment? Let's break it down.

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Everything You Need to Know About the Facebook Pixel

by Taline Badrikian posted in Tools, Tips, and Resources, Social Media

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Facebook is arguably the largest social media platform in the world, and it offers valuable data for marketers and businesses like yours. While promoting your brand on Facebook is one of the easiest ways to tap into the value of its market share, there's now another way: with Facebook (or Meta) Pixel. 

This one line of code can transform how you run your website and your marketing campaigns, so it helps to understand as much about it as possible.

Let's discuss the ins and outs of Facebook Pixel and how it can help your business.

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How to Use AI-Generated Imagery in Marketing the Right Way

by Taline Badrikian posted in AI - Artificial Intelligence

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One of the biggest developments in AI technology has been the creation of image-generating software. With little more than a text prompt, an AI program can turn a simple description into a vivid piece of artwork. What's even better is that these images can take on a wide variety of qualities, such as photographic realism, comic-book style art, and much more. 

While it's fun to play around with these image generators, it's also easy to use the AI photos for marketing purposes. That said, the technology is still relatively limited, so you have to know how to use these programs correctly.

Let's break down how you can use AI imagery in your next marketing campaign. 

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When to Use AI and When to Use Humans in Your Marketing Strategy

by Taline Badrikian posted in AI - Artificial Intelligence

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Now that AI has become mainstream, it seems like new programs and systems are popping up every day, particularly within the digital marketing industry. Even better, these programs are only getting more refined, meaning companies and brands can utilize them for all kinds of tasks and projects. 

However, in the race to take advantage of AI, there's one question that businesses must ask—is it better to leverage the power of artificial intelligence or still use human beings for marketing purposes? The answer to that question is a bit muddled, but the short version is "it depends." 

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How to Use AI for Social Media Marketing

by Taline Badrikian

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For many companies, social media is the best method for finding new leads and converting them into customers. However, while most brands see the value of social media, few of them know how to utilize it effectively. Fortunately, now that AI programs are much more accessible and prolific, it's never been easier to leverage technology to get more out of your marketing efforts. 

So, with that in mind, let's break down the different ways AI can help you with your social media marketing. 

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How to Use AI Ethically in Marketing

by Taline Badrikian posted in AI - Artificial Intelligence

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As artificial intelligence continues to spread across the digital landscape, it's creating some interesting conundrums for businesses and brands that use it. On the one hand, AI programs are revolutionizing everything from healthcare to marketing by speeding up different processes and delivering substantial results in no time at all. 

On the other hand, as AI becomes more prolific, it puts various jobs at risk. Also, because of the way these programs operate, there are serious questions about data collection and privacy violations. 

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