The more people you want to see your products and services, the better your SEO needs to be. That means making sure your on-page SEO not only works, but works well and for the right audience.
Most business owners and managers are aware of the importance of using keywords and key phrases in online content. However, when it comes to SEO, industry-relevant keywords will only take a business so far. A focus on local search engine optimization is also necessary.
What's a good lead conversion rate? It seems like a straightforward question that should have a simple answer, but the short answer is that it depends. Your lead conversion rate is likely higher than you think -- and depending on the industry you're in, it could be much higher.
The only constant in digital marketing is change. However, much of that change is exciting...if you know how to use it. One good example is the refinement of Artificial Intelligence (AI) and how it can be applied to digital marketing.
AI uses computer programming to mimic human cognitive function. That's a long, fancy phrase to describe things like computers anticipating what products you might like based on your past purchases or what questions you might have about a recent order. AI makes everyday helpers like Alexa and Siri possible as well as Tesla's self-driving cars.
Lead generation isn't an art. It's science. There are lead generation strategies that work and those that don't. While every company and audience is a little different, here are 6 you may be falling for right now.
A Chief Marketing Officer (CMO) is a critical member of your C-suite team, directing your brand messaging, customer acquisition strategies, and planning for growth. Though many companies would benefit from a CMO, not every company can afford or justify having a CMO on payroll.
A fractional CMO fills this void, allowing more companies to access this powerhouse executive at a fraction of the cost. Still, some business owners, partners, and other C-suite execs are hesitant to bring a new executive on board, especially an outsourc
ed one. But everyone needs to be on board for this to work, whether you're the owner, founder, or COO.
So, here's how to make the case with those leaders who don’t think there’s a need for a fractional CMO for marketing consulting.
Pandemics, as well as recessions, have a way of permanently changing how we do business. COVID-19 has taken a world full of consumers who are used to mega-stores and large-scale events and shifted us to video conference calls and shopping online more exclusively.
Does it feel like you're spending more time working because you're working from home?
There are no solid lines anymore, so it feels like we’re always on.
Even as some States begin to open up, a lot of us are still staying home, and we need to be done with "just winging it".
New sleep schedule? Taking conference calls around your new coworkers age 5 and 3?
If you've been struggling, it’s okay. You’re not alone.
The market never stops changing, and if marketers want to remain successful, they must respond rapidly to all new developments in the economic landscape.
Few parts of that landscape are more important than Google, the dominant search engine from the early days of the Internet right up to the present. Processing nearly 4.5 billion daily searches, Google provides more publicity than all of its competitors combined, which is why marketers must pay close attention to its practices.
If you want to be successful in marketing your tech company, you should always be looking for new resources and insights. It’s important that you're continuously educating yourself about the best practices so you can stay one step ahead of your competitors.
Here's a list of the top 5 books we think will help you better understand what it takes to be marketing technology companies.