You likely know what SEO is, but have you ever heard of “Negative SEO”?
Very simply, negative SEO is the process of using black hat SEO techniques to harm a competitor’s website.
No matter how good your product or service is, no matter how comprehensive your customer service is, and no matter how much customer outreach your company does, negative reviews may be an inevitability for your business.
Knowing this, you should create a plan for how to deal with negative reviews, since trying to stifle them and/or hoping they won’t appear is unrealistic. Below are some tips for how you can deal with negative reviews. Use them to create templates to respond to your most vocal critics.
Account-based marketing (ABM) is a B2B marketing strategy focused on the marketing opportunities found in your existing customer base and identifying potential customers similar to your existing customer base.
Influencer marketing for marketing campaigns uses expertise, notoriety, the power of celebrity, and popularity on social media to build brand awareness through product endorsements, recommendations, mentions, and social media messages. Depending on the type of product or service, influencer marketing may also include lifestyle usage, such as a celebrity wearing a certain fashion brand.
Impactful marketing creates measurable success. Reaching a target audience requires marketing efforts across multiple channels and at all customer touchpoints. Developing a marketing strategy may seem a bit overwhelming. There are many choices, and marketing budgets are limited. You really want to target your marketing campaigns and avoid wasting advertising dollars. To be more effective, work with a professional to develop your marketing plan and consider these top ten strategies.
If you're an online retailer, you know how important search engine optimization is. Not only does SEO help attract customers to your website, it improves your search ranking results and the visibility of your eCommerce website, thereby increasing sales.
In the past year, visual search has increased substantially in popularity and importance. It's most commonly used by e-commerce websites and image-based social media platforms to make it easier for users to shop for goods and connect with one another. That said, early metrics indicate that many verticals will use visual search to find information in the future, making it one of the most critical strategies to learn right now.
Search engines like Google, use the headline of a page to determine if it's relevant to a search query. It's also the first thing that your reader will see. So, your title isn't just an important element of the article -- it's also a critical element in search engine optimization.
The more people you want to see your products and services, the better your SEO needs to be. That means making sure your on-page SEO not only works, but works well and for the right audience.
Most business owners and managers are aware of the importance of using keywords and key phrases in online content. However, when it comes to SEO, industry-relevant keywords will only take a business so far. A focus on local search engine optimization is also necessary.