LAVEH BLOG

As artificial intelligence continues to spread across the digital landscape, it's creating some interesting conundrums for businesses and brands that use it. On the one hand, AI programs are revolutionizing everything from healthcare to marketing by speeding up different processes and delivering substantial results in no time at all. 

On the other hand, as AI becomes more prolific, it puts various jobs at risk. Also, because of the way these programs operate, there are serious questions about data collection and privacy violations. 

One of the biggest technological changes of the modern era is the widespread adoption of artificial intelligence. AI programs are virtually everywhere now, and they're disrupting and impacting industries left and right. 

Digital marketing has seen a massive influx of new AI programs, all designed to make marketing smarter and more effective. Although it can feel a bit overwhelming to parse through these programs to determine which ones are best, we've done the hard work for you. So, with that in mind, here are our five picks for the best AI marketing tools of 2023.

Search engine optimization (SEO) services have been around for a long while now, but the nature of SEO is ever-changing. This means that the nature of what constitutes effective SEO services changes frequently and it's critical for you to understand whether the SEO services being offered by a company match current best practices and the needs of your company.

Any company with a digital presence knows that having information about your site users and customers is essential to providing content and or products that appeal to them. You don't want to promote the hottest new electronics product if your average user is 60+ and barely electronics-literate. Conversely, you don't want to launch your site or new product to a primarily male audience if the people landing on your website are mostly female.

Google Analytics has long been a great tool in every brand's arsenal. Digital marketers and business leaders have consistently used this powerful tool to gain meaningful insights into their websites. 

As you are likely aware, Google will sunset its current model: Google Analytics 3, commonly named Universal Analytics (UA). With the introduction of Google Analytics 4 (GA4), you may wonder how this change will affect your marketing and data collection processes and efforts.

To drive the right kind of new sales leads to your business, you need to develop an effective inbound marketing pipeline. In the modern digital era, this pipeline looks more like a funnel, and SEO plays a highly important role when it comes to funneling prospective customers to your company website.

As you consider SEO basics, like utilizing the very best keywords for your target audience and creating content that resonates with your readers, be equally motivated to focus on what others are saying about you -- we're talking about Google reviews. 

Your Google Business Profile provides an opportunity for people searching for your products and services to find you. It’s not based on organic traffic or SEO but rather location, and it pops up on the search engine results page. SEO basics focus heavily on keywords, but other components help Google see value in your business, too.

The process of doing keyword research is an essential part of SEO. High-quality keywords are one of the best, most effective strategies for generating continuous, quality traffic to your website.

This holds true whether you’re reviving an existing blog or designing a content plan for a new one.

In order to assist you in making the most of your content, we’ve compiled a list of the top 10 keyword research tools available on the market today, including their top features.

Google Business Profile is one of the tools you have to help people find your business online. It’s a free tool and functions like a directory listing in Google. You build your profile by providing information about your business -- hours, location, products or services you offer -- and this enables you to show up on Google Search and Google Maps when someone seeks out the services or products you offer.