LAVEH BLOG

It's hard to overstate the impact Google has had on the modern world, particularly when it comes to digital marketing and search engine optimization. Google is still the reigning champion, netting around 8.5 billion daily searches globally. But how did we find that out? By Googling it, of course. 

If you ask, "How many searches on Google per day?" a new tab with the title "AI Overview" will appear below your query. The exact text in this AI-generated bubble reads, "Google processes roughly 8.5 billion searches per day, or 5.9 million searches every minute. This is based on the average person conducting 3–4 searches per day."

So, if you just wanted the stat and nothing else, you could get it and move on with your day. However, the AI bubble also provides sources (e.g., SEO.ai and Semrush) for this information. This way, if you want to verify the data or get a backlink, you can still do it. 

That said, the existence of this AI-generated search result is poised to become a game-changer. If you rely on search engine traffic (as most businesses and websites do), it's time for change.

Regardless of the size of your business, it's best to diversify your digital marketing efforts. While tactics like search engine optimization and inbound marketing are useful, influencer marketing can still yield incredible returns.

However, before you reach out to an influencer to set up a contract, there are a few things you need to know. 

Let's break down how to run a successful influencer campaign on Instagram. 

One of the most valuable marketing tactics is search engine optimization (SEO), and the only search engine that really matters is Google.

Unfortunately, Google is notoriously tight-lipped about how its all-important algorithm works, making it hard to craft a guaranteed-to-win SEO strategy.

That all changed, though, when Google's internal documents about SEO were leaked on March 13th, 2024. 

These documents not only show that public statements Google has made about its algorithm conflict with reality, but they also give marketers a rare glimpse "behind the curtain" to understand how the search engine works.

This is the first (and possibly only) time we've seen the company's inner workings.

With that in mind, let's break down five critical takeaways from the Google algorithm leak and what they could mean for your marketing strategy.

A/B testing has always been a helpful tool for marketers, particularly those who want to prove their results. Instead of just sticking to the same campaigns, they can try different ideas and then show with numbers which one works best.

It’s a great way to understand what customers are really looking for, even if they can’t quite define it themselves. 

However, there are downsides to A/B testing, particularly if you’re seeing campaigns where neither strategy produces convincing results. If you’re looking for a way to cut back on the inefficiencies of A/B testing, we’ll look at how the AI revolution is changing the process. 

When it comes to marketing your business, one of the best options is video content. However, producing a video, even a short one (about a minute or two), can be a time-consuming process. From ideation to shooting to editing, creating a single content piece can take a few hours. 

Fortunately, AI is here to streamline everything. But is it worthwhile? Let's break down how AI is disrupting the video marketing niche and whether your brand can benefit from it.

These days, search engine optimization (SEO) is as relevant and valuable as ever. Google and other search engines are regularly updating their algorithms, so it's imperative for your brand to keep up with these changes. 

Thankfully, now that artificial intelligence and machine learning programs are available to the masses, optimizing your website and landing pages has never been easier. So, let's break down how SEO and AI can work together to bring you more traffic and convert more leads.

Marketing is the backbone of your business, ensuring that you grow your audience and convert as many leads to customers as possible. However, for most business owners, running a successful marketing campaign can be pretty time-consuming, especially when you want to promote your brand across multiple channels. 

Fortunately, it's never been easier to outsource your marketing needs to a third-party agency. But how much should you outsource, and how can you ensure you get the best return on your investment? Let's break it down.

Facebook is arguably the largest social media platform in the world, and it offers valuable data for marketers and businesses like yours. While promoting your brand on Facebook is one of the easiest ways to tap into the value of its market share, there's now another way: with Facebook (or Meta) Pixel. 

This one line of code can transform how you run your website and your marketing campaigns, so it helps to understand as much about it as possible.

Let's discuss the ins and outs of Facebook Pixel and how it can help your business.

One of the biggest developments in AI technology has been the creation of image-generating software. With little more than a text prompt, an AI program can turn a simple description into a vivid piece of artwork. What's even better is that these images can take on a wide variety of qualities, such as photographic realism, comic-book style art, and much more. 

While it's fun to play around with these image generators, it's also easy to use the AI photos for marketing purposes. That said, the technology is still relatively limited, so you have to know how to use these programs correctly.

Let's break down how you can use AI imagery in your next marketing campaign. 

Now that AI has become mainstream, it seems like new programs and systems are popping up every day, particularly within the digital marketing industry. Even better, these programs are only getting more refined, meaning companies and brands can utilize them for all kinds of tasks and projects. 

However, in the race to take advantage of AI, there's one question that businesses must ask—is it better to leverage the power of artificial intelligence or still use human beings for marketing purposes? The answer to that question is a bit muddled, but the short version is "it depends."