LAVEH BLOG

In today's marketing landscape, content is king. Every brand, from small local businesses to giant multinational corporations, produces content to help sell their products and services to a willing audience. However, while content is certainly valuable, the pressure to produce a never-ending stream of it can be overwhelming, particularly for SMBs. 

One way to alleviate this pressure is to repurpose old content for new marketing campaigns. That said, we're not talking about a "copy/paste" job. Repurposing requires some effort, but it's often much easier and more convenient than creating something from scratch. 

But that begs the question: how can you repurpose content effectively? Here's how.

One of the core aspects of digital marketing is knowing your audience. However, before you can dive into the details of a specific persona or customer demographic, you must determine which bucket they fall into: B2B or B2C. Most businesses tend to focus on one kind of marketing, but many brands may have to dabble in both to find true success. 

So, what are the differences between B2B and B2C marketing? Here's everything you need to know. 

As a business owner, you know social media marketing can yield substantial returns. However, while you may utilize multiple social platforms, you can't take a "one-size-fits-all" approach. Each platform has its own advantages, tools, and audience, so you must plan accordingly.

Despite recent controversies, Facebook remains a titan within the social media landscape. So, learning how to master Facebook marketing can help your business thrive. 

It's hard to overstate the impact Google has had on the modern world, particularly when it comes to digital marketing and search engine optimization. Google is still the reigning champion, netting around 8.5 billion daily searches globally. But how did we find that out? By Googling it, of course. 

If you ask, "How many searches on Google per day?" a new tab with the title "AI Overview" will appear below your query. The exact text in this AI-generated bubble reads, "Google processes roughly 8.5 billion searches per day, or 5.9 million searches every minute. This is based on the average person conducting 3–4 searches per day."

So, if you just wanted the stat and nothing else, you could get it and move on with your day. However, the AI bubble also provides sources (e.g., SEO.ai and Semrush) for this information. This way, if you want to verify the data or get a backlink, you can still do it. 

That said, the existence of this AI-generated search result is poised to become a game-changer. If you rely on search engine traffic (as most businesses and websites do), it's time for change.

Regardless of the size of your business, it's best to diversify your digital marketing efforts. While tactics like search engine optimization and inbound marketing are useful, influencer marketing can still yield incredible returns.

However, before you reach out to an influencer to set up a contract, there are a few things you need to know. 

Let's break down how to run a successful influencer campaign on Instagram. 

One of the most valuable marketing tactics is search engine optimization (SEO), and the only search engine that really matters is Google.

Unfortunately, Google is notoriously tight-lipped about how its all-important algorithm works, making it hard to craft a guaranteed-to-win SEO strategy.

That all changed, though, when Google's internal documents about SEO were leaked on March 13th, 2024. 

These documents not only show that public statements Google has made about its algorithm conflict with reality, but they also give marketers a rare glimpse "behind the curtain" to understand how the search engine works.

This is the first (and possibly only) time we've seen the company's inner workings.

With that in mind, let's break down five critical takeaways from the Google algorithm leak and what they could mean for your marketing strategy.

A/B testing has always been a helpful tool for marketers, particularly those who want to prove their results. Instead of just sticking to the same campaigns, they can try different ideas and then show with numbers which one works best.

It’s a great way to understand what customers are really looking for, even if they can’t quite define it themselves. 

However, there are downsides to A/B testing, particularly if you’re seeing campaigns where neither strategy produces convincing results. If you’re looking for a way to cut back on the inefficiencies of A/B testing, we’ll look at how the AI revolution is changing the process. 

When it comes to marketing your business, one of the best options is video content. However, producing a video, even a short one (about a minute or two), can be a time-consuming process. From ideation to shooting to editing, creating a single content piece can take a few hours. 

Fortunately, AI is here to streamline everything. But is it worthwhile? Let's break down how AI is disrupting the video marketing niche and whether your brand can benefit from it.

These days, search engine optimization (SEO) is as relevant and valuable as ever. Google and other search engines are regularly updating their algorithms, so it's imperative for your brand to keep up with these changes. 

Thankfully, now that artificial intelligence and machine learning programs are available to the masses, optimizing your website and landing pages has never been easier. So, let's break down how SEO and AI can work together to bring you more traffic and convert more leads.

Marketing is the backbone of your business, ensuring that you grow your audience and convert as many leads to customers as possible. However, for most business owners, running a successful marketing campaign can be pretty time-consuming, especially when you want to promote your brand across multiple channels. 

Fortunately, it's never been easier to outsource your marketing needs to a third-party agency. But how much should you outsource, and how can you ensure you get the best return on your investment? Let's break it down.