Once upon a time, any customer who walked through a company’s front door had the option of turning around and disappearing forever. Needless to say, a lost customer causes ample frustration on behalf of business leaders and marketing teams. Thankfully, today’s online economy has created a cyber welcome mat of virtually endless possibilities.
Successful email marketing involves a lot of steps, one of which closes the loop on the activity and can provide direction for future campaigns -- this step is reporting results. Here are six of the most important email campaign metrics you should track to make sure your email marketing efforts aren't going to waste.