Impactful marketing creates measurable success. Reaching a target audience requires marketing efforts across multiple channels and at all customer touchpoints. Developing a marketing strategy may seem a bit overwhelming. There are many choices, and marketing budgets are limited. You really want to target your marketing campaigns and avoid wasting advertising dollars. To be more effective, work with a professional to develop your marketing plan and consider these top ten strategies.
A Chief Marketing Officer (CMO) is a critical member of your C-suite team, directing your brand messaging, customer acquisition strategies, and planning for growth. Though many companies would benefit from a CMO, not every company can afford or justify having a CMO on payroll.
A fractional CMO fills this void, allowing more companies to access this powerhouse executive at a fraction of the cost. Still, some business owners, partners, and other C-suite execs are hesitant to bring a new executive on board, especially an outsourc
ed one. But everyone needs to be on board for this to work, whether you're the owner, founder, or COO.
So, here's how to make the case with those leaders who don’t think there’s a need for a fractional CMO for marketing consulting.
The path customers take towards making a purchase is called the sales funnel. While these are often unique for every business, having a smooth ride through any sales funnel increases the number of leads becoming staying customers.
To create and maintain a fluid and effortless path to purchase you must continually assess each stage of your sales funnel – reviewing key metrics at every stage.
Whoa. Now that ^ sounds like A LOT of work for a small business. But it doesn’t have to be.
Here are 3 simple tips to make your small business sales funnel operate “optimally”!
Marketing is important in all industries, but for real estate professionals, an effective marketing campaign can make all the difference.
This is why creating name recognition is critical for real estate professionals looking to bring in new business. Actively promoting your services and your value can also help bring in leads that would otherwise have passed you by.
With that in mind, here are five key ways that you can improve your real estate marketing and bring in more business.
Hiring an inbound marketing agency can be beneficial for your small business for many reasons, but one of the biggest advantages that working with an agency can provide is access to a range of talented professionals in specialized but interrelated roles. Working together, the team at your inbound marketing agency will be able to prepare and execute a quality marketing campaign, but it isn't always clear from your end who is on that team. What specialists can you expect to gain when you hire an inbound marketing agency?
It's no secret that the Internet turned the entire world on its head. While some professionals were slow to adapt to new methods brought on by an online world, marketers were quick to jump onto the change-making bandwagon.
Outbound Marketing plops down on a barstool and says, "Man, it's rough out there. I've been knocking on doors all day, and nobody seemed to care that I can do amazing things for them if they'd just give me a chance."
Inbound Marketing sits down and says, "Really? I'm exhausted because I've had people knocking at my door all day today."
The bartender looks at the small business in between and pours up a double shot of success because this team of strategies is exactly what that SMB needs to be successful.
When you're running a small business with no official marketing team, marketing can be a daunting task.
The downside is always burnout, a stagnant pool of ideas, time and money wasted, and leadership who have to wear too many hats to succeed. Hiring an agency will leave marketing to the professionals, so you and your team can focus on your business.
Whether you're a solopreneur working out of coffee shops worldwide or you're a five-person startup just getting settled into your company's first office, you need help marketing your business. A business that doesn't market itself is not going to last, even if you've already racked up tens of thousands of Twitter followers. But maybe you're not ready to hire that first employee, or you want to prioritize developing your product first.
Inbound marketing can be an extremely effective way to build up your brand and is one of the most modern marketing concepts today. However, it takes a lot of time and effort to create and maintain an effective inbound marketing strategy, which is why many businesses choose to work with an inbound marketing agency. The following are five essential questions that you should ask when comparing inbound marketing agencies: