LAVEH BLOG

A Chief Marketing Officer (CMO) is a critical member of your C-suite team, directing your brand messaging, customer acquisition strategies, and planning for growth. Though many companies would benefit from a CMO, not every company can afford or justify having a CMO on payroll.

A fractional CMO fills this void, allowing more companies to access this powerhouse executive at a fraction of the cost. Still, some business owners, partners, and other C-suite execs are hesitant to bring a new executive on board, especially an outsourc

ed one. But everyone needs to be on board for this to work, whether you're the owner, founder, or COO. 

So, here's how to make the case with those leaders who don’t think there’s a need for a fractional CMO for marketing consulting.

Does it feel like you're spending more time working because you're working from home?

There are no solid lines anymore, so it feels like we’re always on.

Even as some States begin to open up, a lot of us are still staying home, and we need to be done with "just winging it".

New sleep schedule? Taking conference calls around your new coworkers age 5 and 3?

If you've been struggling, it’s okay. You’re not alone.

The market never stops changing, and if marketers want to remain successful, they must respond rapidly to all new developments in the economic landscape.

Few parts of that landscape are more important than Google, the dominant search engine from the early days of the Internet right up to the present. Processing nearly 4.5 billion daily searches, Google provides more publicity than all of its competitors combined, which is why marketers must pay close attention to its practices.

If you want to be successful in marketing your tech company, you should always be looking for new resources and insights. It’s important that you're continuously educating yourself about the best practices so you can stay one step ahead of your competitors.

Here's a list of the top 5 books we think will help you better understand what it takes to be marketing technology companies. 

First, congratulations on getting funding!

You’ve done a lot of hard work to get this far, but now you may be wondering, what’s next?

One of the first things you should consider is how you plan to market your product or service offering for long-term business growth. Here are some steps to get started with your marketing after you just got funded.

Marketing a business is never simple, but it's particularly daunting if you are that business’s sole staff member. Unless you specialize in marketing, you may worry that you lack the skills necessary to raise publicity. In fact, you have enormous potential to attract a strong supply of customers and build the foundation for enduring success. You can do this by:

Modern businesses live and die by online reviews, yet many companies continue to underestimate the sheer scope of influence that those reviews have. While most marketers understand that a poor review can drive potential customers away, and so theytry avoid those types of reviews, they fail to realize that reviews can also be an active good for their business.

By building up the number of positive reviews you receive, you can boost lead generation, increasing the odds and decreasing the cost of attracting new customers.

In today’s digital marketplace, it's vital that your business not only has a website, but one that's attractive, informative, and easy to navigate.

For many startup companies, a professional web designer is just not in the marketing budget. If this is the case for your business, there are a number of easy-to-use content management systems to build and maintain your website over time.

Here are the easiest content management systems that you can use to build your website without help:

When you're looking for a B2B marketing agency, you don't want to settle for just anyone. Choosing your marketing agency will mean a good deal of research.

You'll want a firm that understands your business model and can clearly identify the right audience for your brand. You'll want a B2B marketing agency that can deliver a clear marketing strategy and you'll want to make sure they have a proven track record for the work at hand.

What's Your Need?

You may not know exactly what kind of marketing activity it'll take to get the results you want, but as long as you can articulate your business goals, an agency can help. Especially if you have concrete numbers or targets you’re trying to hit.

Hiring an inbound marketing agency can be beneficial for your small business for many reasons, but one of the biggest advantages that working with an agency can provide is access to a range of talented professionals in specialized but interrelated roles. Working together, the team at your inbound marketing agency will be able to prepare and execute a quality marketing campaign, but it isn't always clear from your end who is on that team. What specialists can you expect to gain when you hire an inbound marketing agency?