A Chief Marketing Officer (CMO) is a critical member of your C-suite team, directing your brand messaging, customer acquisition strategies, and planning for growth. Though many companies would benefit from a CMO, not every company can afford or justify having a CMO on payroll.
A fractional CMO fills this void, allowing more companies to access this powerhouse executive at a fraction of the cost. Still, some business owners, partners, and other C-suite execs are hesitant to bring a new executive on board, especially an outsourc
ed one. But everyone needs to be on board for this to work, whether you're the owner, founder, or COO.
So, here's how to make the case with those leaders who don’t think there’s a need for a fractional CMO for marketing consulting.