One of the core aspects of digital marketing is knowing your audience. However, before you can dive into the details of a specific persona or customer demographic, you must determine which bucket they fall into: B2B or B2C. Most businesses tend to focus on one kind of marketing, but many brands may have to dabble in both to find true success.
So, what are the differences between B2B and B2C marketing? Here's everything you need to know.
If you want to be successful in marketing your tech company, you should always be looking for new resources and insights. It’s important that you're continuously educating yourself about the best practices so you can stay one step ahead of your competitors.
Here's a list of the top 5 books we think will help you better understand what it takes to be marketing technology companies.
First, congratulations on getting funding!
You’ve done a lot of hard work to get this far, but now you may be wondering, what’s next?
One of the first things you should consider is how you plan to market your product or service offering for long-term business growth. Here are some steps to get started with your marketing after you just got funded.
Marketing a business is never simple, but it's particularly daunting if you are that business’s sole staff member. Unless you specialize in marketing, you may worry that you lack the skills necessary to raise publicity. In fact, you have enormous potential to attract a strong supply of customers and build the foundation for enduring success. You can do this by:
With 68 million members and counting, the millennial generation is redefining the modern market. Appealing to them is the key to long-term commercial success, yet many firms don’t understand how to attract their attention. Through the following ambassadorship tactics, your company can earn millennials' loyalty and admiration, gaining access to a rising generation of customers:
As the year comes to a close, you should already be well into planning for next year's marketing activities, and if you're just getting started we suggest taking the time to review marketing activities from the current year. Here's how you can take a look back constructively.
Marketing is more important than ever in today’s rapidly growing online marketplace. Marketing experts continue to find new and innovative ways to attract buyers, widen their audience base, and grow their brand.
Are Millennials the primary audience for your business? If so, investing in and using digital marketing as a primary marketing strategy is the way to go. Millennials are far more connected than any generation before them. Five out of six Millennials connect with businesses through social networks and the average Millennial touches his or her phone 45 times a day.
Business owners know that good marketing can do wonders to draw in visitors and convert them to leads, but even great marketing strategies can have an end of life. When lead growth slows down or website visitors are more scarce than they used to be, it might be time to reevaluate your marketing strategy and make some changes. To find the root of the problem you can start by asking yourself the following questions.
Technology has changed the way we do business. It's leveled the playing field so much so that the small mom and pop shop around the corner now has a more realistic chance of competing with that large corporation with the small margins. You know the one; they have a VP of Marketing who's managing 6 people, and it's the sole responsible of one of those people to manage the company's social media channels.
Small companies may not be able to compete when it comes to the size of the workforce, but by mastering a few modern marketing concepts, small businesses can compete when it comes to marketing. Using modern marketing concepts, companies can propel their business forward and increase leads, sales, and revenue.
Here are the three modern marketing concepts that will make the biggest impact.