Technology has changed the way we do business. It's leveled the playing field so much so that the small mom and pop shop around the corner now has a more realistic chance of competing with that large corporation with the small margins. You know the one; they have a VP of Marketing who's managing 6 people, and it's the sole responsible of one of those people to manage the company's social media channels.
Small companies may not be able to compete when it comes to the size of the workforce, but by mastering a few modern marketing concepts, small businesses can compete when it comes to marketing. Using modern marketing concepts, companies can propel their business forward and increase leads, sales, and revenue.
Here are the three modern marketing concepts that will make the biggest impact.