Pandemics, as well as recessions, have a way of permanently changing how we do business. COVID-19 has taken a world full of consumers who are used to mega-stores and large-scale events and shifted us to video conference calls and shopping online more exclusively.
Over the past several years, inbound marketing has experienced a rapid growth in popularity, and startups in particular have latched on to this marketing strategy for a number of reasons.
As compared to traditional outbound marketing campaigns that focus on creating sales-y advertisements, an inbound marketing strategy is both less expensive to execute and more in line with the typical startup's culture and outlook.
For tech startups, marketing is often done on a small budget. That doesn't mean that the campaigns shouldn't have a big impact, in fact, that's all the more reason that your marketing activities need to yield concrete ROI.
When you first start out, marketing may not be on your mind because you're worried about perfecting your product.
In the service industry, however, what you offer may not need improvement or adjustment in the same way that a tangible product would. That means that you should be able to focus more on marketing right away, which can jump-start your business. Use these strategies to get started.
Startup budgets are often tight. You need to think long and hard about every dollar you spend, especially when it comes to marketing. Ideally, every dollar you spend on marketing will be brought back into the company a few times over.
You’ve worked out the bugs, designed your materials and thought about your brand – but are you really ready to launch? People who plan their marketing strategies for startups in tech are typically doing so at the last minute or as an afterthought. But doing this work in advance can help you avoid costly mistakes when you launch.
If you're looking for a great growth advantage to your small business, marketing agency expertise offers some serious ROI for the expenditure. Content marketing likely makes up a huge portion of your marketing time and expense because it offers excellent results. However, only 42% of marketers indicate that their content marketing is effective, which means that a whopping 58% percent of those investing in a content marketing strategy are not seeing optimal ROI. While virtually every small business owner agrees that marketing is important to the growth of their business, unless they work in the field or hire a team of experts, they may not be hitting the mark with their efforts.
Whether you're a solopreneur working out of coffee shops worldwide or you're a five-person startup just getting settled into your company's first office, you need help marketing your business. A business that doesn't market itself is not going to last, even if you've already racked up tens of thousands of Twitter followers. But maybe you're not ready to hire that first employee, or you want to prioritize developing your product first.
If you ask people where in the United States startups are found most people answer, Silicon Valley or New York City. Surprisingly, most people are wrong! Boston Massachusetts is the number one place for startups in the US.
Inbound marketing is a low cost, high return way to make the most of your startup marketing budget. Businesses that take an inbound approach create compelling, useful and engaging content for their prospects and customers to read and enjoy. Once the customer accesses this free content, they’re prompted to visit the business or to take another action that begins to build a relationship with the business. By offering relevant and useful content, you allow your prospects to get used to learning from you – and position yourself as the person to turn to when one of your readers or viewers has a need.