Hiring an inbound marketing agency can be beneficial for your small business for many reasons, but one of the biggest advantages that working with an agency can provide is access to a range of talented professionals in specialized but interrelated roles. Working together, the team at your inbound marketing agency will be able to prepare and execute a quality marketing campaign, but it isn't always clear from your end who is on that team. What specialists can you expect to gain when you hire an inbound marketing agency?
Here's a stark reality that makes little sense - many businesses have no legitimate marketing plan. Everyone knows they need marketing. Most people even have a great grasp of what type of content works well. But they don't have a concrete plan in place. And you can't possibly meet your marketing goals if you don't have any goals to begin with. The problem many businesses run into is that they don't know how to document their content strategy.
As a business owner, you realize the importance of drawing new customers to your company, but may find that traditional marketing strategies are no longer working. Today's consumers have evolved in how they research and buy the products they want and need. To compete in this modern, more electronic marketplace, your business' marketing strategies must also evolve. Although you may utilize a website to promote your business, you may not be using it to its fullest potential by adding a variety of content elements as part of your marketing. If you’re looking for new ways to take your content marketing to a higher level, but your company has limited resources, then a content marketing agency or inbound marketing agency can help with services to enhance your SEO, landing page copy, short-form and long-form content and social media management.
Whether you’re a new or established business, setting up a blog for your business comes with a lot of benefits including getting found organically online. “Getting found” is probably terminology you’ve heard before, but what’s involved in having people get to your website without actually typing your URL? It’s about evaluating your buyer personas and figuring out the words they would use to find you - target key words. Your blog gives you a platform where you can use these keywords in articles that are of interest to your audience, which means they would presumable do a search for a topic online, find your article on your blog, and “find” your website.
Here are some additional benefits to setting up a blog for your business.
Content marketers spend a lot of their time browsing through web pages looking for good information to share with readers. If you have your browser loaded with extensions and plug-ins, you’ll find that you’re more productive, you save time, you stay organized and ultimately this makes marketing easier. Here’s a quick look at some of the browser extensions I prefer and how they can make content marketing quicker and easier for you.