Pay-per-click (PPC) is one of the grandfathers of modern day online marketing. Although there are many new-age gadgets and gizmos that contribute to a marketing campaign’s bottom line, PPC still waits in the wings, delivering some exceptional outcomes for companies that know how to use its powers.
Marketing is undoubtedly one of the best ways for small businesses to attract customers. Though most small business owners and managers understand how the Internet can help them reach specific customers, they can learn from the online marketing techniques employed by larger companies. Such companies often use Pay-Per-Click Campaigns to drive web-surfers to their website through search and display advertising. By now, most small businesses understand what Search Engine Optimization (SEO) is all about yet few know that inbound marketing campaigns are well-served by complementary paid advertising efforts. Though paid advertising is often costlier than inbound marketing, ads drive web traffic and thereby increase the opportunity to convert visitors into subscribers. This practice ultimately increases the number of subscribers in the marketing funnel, who can then be nurtured through inbound marketing campaigns.