Any company with a digital presence knows that having information about your site users and customers is essential to providing content and or products that appeal to them. You don't want to promote the hottest new electronics product if your average user is 60+ and barely electronics-literate. Conversely, you don't want to launch your site or new product to a primarily male audience if the people landing on your website are mostly female.
Google Analytics has long been a great tool in every brand's arsenal. Digital marketers and business leaders have consistently used this powerful tool to gain meaningful insights into their websites.
As you are likely aware, Google will sunset its current model: Google Analytics 3, commonly named Universal Analytics (UA). With the introduction of Google Analytics 4 (GA4), you may wonder how this change will affect your marketing and data collection processes and efforts.
To drive the right kind of new sales leads to your business, you need to develop an effective inbound marketing pipeline. In the modern digital era, this pipeline looks more like a funnel, and SEO plays a highly important role when it comes to funneling prospective customers to your company website.
As you consider SEO basics, like utilizing the very best keywords for your target audience and creating content that resonates with your readers, be equally motivated to focus on what others are saying about you -- we're talking about Google reviews.
Your Google Business Profile provides an opportunity for people searching for your products and services to find you. It’s not based on organic traffic or SEO but rather location, and it pops up on the search engine results page. SEO basics focus heavily on keywords, but other components help Google see value in your business, too.
The process of doing keyword research is an essential part of SEO. High-quality keywords are one of the best, most effective strategies for generating continuous, quality traffic to your website.
This holds true whether you’re reviving an existing blog or designing a content plan for a new one.
In order to assist you in making the most of your content, we’ve compiled a list of the top 10 keyword research tools available on the market today, including their top features.
Google Business Profile is one of the tools you have to help people find your business online. It’s a free tool and functions like a directory listing in Google. You build your profile by providing information about your business -- hours, location, products or services you offer -- and this enables you to show up on Google Search and Google Maps when someone seeks out the services or products you offer.
Search engine optimization (SEO) is a valuable tool for all businesses connecting with their clients online. But, many of today’s companies are finding budgetary cuts are necessary, and the question has changed. Instead of wondering how to incorporate SEO, many organizations are looking for affordable SEO practices they can implement themselves.
Is affordable SEO possible? It most certainly is if you use the right tactic and the best tools to support your efforts.
Search engine optimization services are boons to your business when implemented properly.
Among other things, SEO services can include keyword research, content marketing plans, and advertising (paid ad) plans, and a deep dive into your business to determine the best long-tail keyword opportunities.
What search engine optimization services can't do however is guarantee search engine ranking. Guaranteed ranking is an empty promise as it's just not possible. And if that guarantee is what you're counting on, the services may not be worth the cost.
You likely know what SEO is, but have you ever heard of “Negative SEO”?
Very simply, negative SEO is the process of using black hat SEO techniques to harm a competitor’s website.