Pandemics, as well as recessions, have a way of permanently changing how we do business. COVID-19 has taken a world full of consumers who are used to mega-stores and large-scale events and shifted us to video conference calls and shopping online more exclusively.
Does it feel like you're spending more time working because you're working from home?
There are no solid lines anymore, so it feels like we’re always on.
Even as some States begin to open up, a lot of us are still staying home, and we need to be done with "just winging it".
New sleep schedule? Taking conference calls around your new coworkers age 5 and 3?
If you've been struggling, it’s okay. You’re not alone.
The market never stops changing, and if marketers want to remain successful, they must respond rapidly to all new developments in the economic landscape.
Few parts of that landscape are more important than Google, the dominant search engine from the early days of the Internet right up to the present. Processing nearly 4.5 billion daily searches, Google provides more publicity than all of its competitors combined, which is why marketers must pay close attention to its practices.
If you want to be successful in marketing your tech company, you should always be looking for new resources and insights. It’s important that you're continuously educating yourself about the best practices so you can stay one step ahead of your competitors.
Here's a list of the top 5 books we think will help you better understand what it takes to be marketing technology companies.
First, congratulations on getting funding!
You’ve done a lot of hard work to get this far, but now you may be wondering, what’s next?
One of the first things you should consider is how you plan to market your product or service offering for long-term business growth. Here are some steps to get started with your marketing after you just got funded.
Marketing a business is never simple, but it's particularly daunting if you are that business’s sole staff member. Unless you specialize in marketing, you may worry that you lack the skills necessary to raise publicity. In fact, you have enormous potential to attract a strong supply of customers and build the foundation for enduring success. You can do this by:
Modern businesses live and die by online reviews, yet many companies continue to underestimate the sheer scope of influence that those reviews have. While most marketers understand that a poor review can drive potential customers away, and so theytry avoid those types of reviews, they fail to realize that reviews can also be an active good for their business.
By building up the number of positive reviews you receive, you can boost lead generation, increasing the odds and decreasing the cost of attracting new customers.
In today’s digital marketplace, it's vital that your business not only has a website, but one that's attractive, informative, and easy to navigate.
For many startup companies, a professional web designer is just not in the marketing budget. If this is the case for your business, there are a number of easy-to-use content management systems to build and maintain your website over time.
Here are the easiest content management systems that you can use to build your website without help:
The main goal of any small business marketing team is to deliver qualified leads to sales. The only way to develop qualified leads is to build trusting relationships with prospective customers. This takes time and resources, two things that many small business owners are short on.
Drip campaigns are one of the most effective and efficient ways to nurture these customer relationships and deliver more qualified leads to the sales team.
"Going viral" is a buzz phrase in the marketing world. It seems like every brand out there is looking for a way to create content that people go crazy over.
The problem is that many of the companies that set out to create viral content end up going about it all wrong. They focus too much on trying to create shocking material instead of creating content that showcases the essence of their brand or adds real value for their customers.