LAVEH BLOG

It's hard to overstate the impact Google has had on the modern world, particularly when it comes to digital marketing and search engine optimization. Google is still the reigning champion, netting around 8.5 billion daily searches globally. But how did we find that out? By Googling it, of course. 

If you ask, "How many searches on Google per day?" a new tab with the title "AI Overview" will appear below your query. The exact text in this AI-generated bubble reads, "Google processes roughly 8.5 billion searches per day, or 5.9 million searches every minute. This is based on the average person conducting 3–4 searches per day."

So, if you just wanted the stat and nothing else, you could get it and move on with your day. However, the AI bubble also provides sources (e.g., SEO.ai and Semrush) for this information. This way, if you want to verify the data or get a backlink, you can still do it. 

That said, the existence of this AI-generated search result is poised to become a game-changer. If you rely on search engine traffic (as most businesses and websites do), it's time for change.

When it comes to marketing your business, one of the best options is video content. However, producing a video, even a short one (about a minute or two), can be a time-consuming process. From ideation to shooting to editing, creating a single content piece can take a few hours. 

Fortunately, AI is here to streamline everything. But is it worthwhile? Let's break down how AI is disrupting the video marketing niche and whether your brand can benefit from it.

These days, search engine optimization (SEO) is as relevant and valuable as ever. Google and other search engines are regularly updating their algorithms, so it's imperative for your brand to keep up with these changes. 

Thankfully, now that artificial intelligence and machine learning programs are available to the masses, optimizing your website and landing pages has never been easier. So, let's break down how SEO and AI can work together to bring you more traffic and convert more leads.

One of the biggest developments in AI technology has been the creation of image-generating software. With little more than a text prompt, an AI program can turn a simple description into a vivid piece of artwork. What's even better is that these images can take on a wide variety of qualities, such as photographic realism, comic-book style art, and much more. 

While it's fun to play around with these image generators, it's also easy to use the AI photos for marketing purposes. That said, the technology is still relatively limited, so you have to know how to use these programs correctly.

Let's break down how you can use AI imagery in your next marketing campaign. 

Now that AI has become mainstream, it seems like new programs and systems are popping up every day, particularly within the digital marketing industry. Even better, these programs are only getting more refined, meaning companies and brands can utilize them for all kinds of tasks and projects. 

However, in the race to take advantage of AI, there's one question that businesses must ask—is it better to leverage the power of artificial intelligence or still use human beings for marketing purposes? The answer to that question is a bit muddled, but the short version is "it depends." 

As artificial intelligence continues to spread across the digital landscape, it's creating some interesting conundrums for businesses and brands that use it. On the one hand, AI programs are revolutionizing everything from healthcare to marketing by speeding up different processes and delivering substantial results in no time at all. 

On the other hand, as AI becomes more prolific, it puts various jobs at risk. Also, because of the way these programs operate, there are serious questions about data collection and privacy violations. 

One of the biggest technological changes of the modern era is the widespread adoption of artificial intelligence. AI programs are virtually everywhere now, and they're disrupting and impacting industries left and right. 

Digital marketing has seen a massive influx of new AI programs, all designed to make marketing smarter and more effective. Although it can feel a bit overwhelming to parse through these programs to determine which ones are best, we've done the hard work for you. So, with that in mind, here are our five picks for the best AI marketing tools of 2023.