Account-based marketing (ABM) is a B2B marketing strategy focused on the marketing opportunities found in your existing customer base and identifying potential customers similar to your existing customer base.
Influencer marketing for marketing campaigns uses expertise, notoriety, the power of celebrity, and popularity on social media to build brand awareness through product endorsements, recommendations, mentions, and social media messages. Depending on the type of product or service, influencer marketing may also include lifestyle usage, such as a celebrity wearing a certain fashion brand.
Modern businesses live and die by online reviews, yet many companies continue to underestimate the sheer scope of influence that those reviews have. While most marketers understand that a poor review can drive potential customers away, and so theytry avoid those types of reviews, they fail to realize that reviews can also be an active good for their business.
By building up the number of positive reviews you receive, you can boost lead generation, increasing the odds and decreasing the cost of attracting new customers.
The main goal of any small business marketing team is to deliver qualified leads to sales. The only way to develop qualified leads is to build trusting relationships with prospective customers. This takes time and resources, two things that many small business owners are short on.
Drip campaigns are one of the most effective and efficient ways to nurture these customer relationships and deliver more qualified leads to the sales team.
The path customers take towards making a purchase is called the sales funnel. While these are often unique for every business, having a smooth ride through any sales funnel increases the number of leads becoming staying customers.
To create and maintain a fluid and effortless path to purchase you must continually assess each stage of your sales funnel – reviewing key metrics at every stage.
Whoa. Now that ^ sounds like A LOT of work for a small business. But it doesn’t have to be.
Here are 3 simple tips to make your small business sales funnel operate “optimally”!
When you're looking for a B2B marketing agency, you don't want to settle for just anyone. Choosing your marketing agency will mean a good deal of research.
You'll want a firm that understands your business model and can clearly identify the right audience for your brand. You'll want a B2B marketing agency that can deliver a clear marketing strategy and you'll want to make sure they have a proven track record for the work at hand.
What's Your Need?
You may not know exactly what kind of marketing activity it'll take to get the results you want, but as long as you can articulate your business goals, an agency can help. Especially if you have concrete numbers or targets you’re trying to hit.
If you asked most marketing teams what their main goal is, lead generation is always at the top of the list. According to Hubspot's research, 65% percent of those polled listed generating traffic and lead generation as top challenges for their marketing strategy. Lead generation today is complicated because most businesses are using a multi-channel approach. You need to reach your audience where they will find you. This also means that you're likely to be generating a lot of leads - and finding that not all leads are created equal.
You've probably heard the phrase "sales funnel" tossed around from time to time. It's an essential part of the sales and marketing processes in this day and age, but if you don't know what it means, it probably sounds like just another buzz phrase.
Once upon a time, any customer who walked through a company’s front door had the option of turning around and disappearing forever. Needless to say, a lost customer causes ample frustration on behalf of business leaders and marketing teams. Thankfully, today’s online economy has created a cyber welcome mat of virtually endless possibilities.
Lead generation companies provide you with critical contacts to begin lead nurturing and eventually close the sales loop with prospective customers who are actually ready to buy.
If, however, your business does not have an adequate lead-nurturing program in place, those precious leads that you've already spent marketing dollars to obtain may very well be lost.