One of the biggest technological changes of the modern era is the widespread adoption of artificial intelligence. AI programs are virtually everywhere now, and they're disrupting and impacting industries left and right.
Digital marketing has seen a massive influx of new AI programs, all designed to make marketing smarter and more effective. Although it can feel a bit overwhelming to parse through these programs to determine which ones are best, we've done the hard work for you. So, with that in mind, here are our five picks for the best AI marketing tools of 2023.
Best For: Generating Written Content and Ideas
Writing is an essential part of digital marketing, as you have to create a wide array of different content. Blog posts, social media posts, image captions, landing pages—there's almost too much to count.
While AI-written content is usually not as high-quality as human writing, that's not to say AI can't assist with the writing process. Jasper is one of the best options for writing new marketing materials.
What makes Jasper such a valuable tool is the variety of features it offers. While you can use it to generate paragraphs and pages for you, it can also help come up with new topic ideas and outlines. The best way to take advantage of Jasper is to use it in tandem with human writers to speed up the content creation process.
Also, for smaller written pieces like captions and product descriptions, Jasper works well to fill in gaps that would otherwise be too time-consuming. This way, you get the best of both worlds. Finally, Jasper offers a free trial so you can see it in action before pulling the trigger.
Best For: An All-In-One Marketing Tool
Typically, the best way to manage your marketing campaigns is to use a comprehensive program that can handle everything from ideation to publishing. Sprout Social is one of several "all-in-one" options, and it leverages AI in some pretty compelling ways.
First, you can learn more about your customer base and how they feel about your business. The program analyzes messages and interactions with customers to gather insight into their habits. From there, it's easier to develop content that speaks to their interests and needs. Also, it's much easier to manage your brand reputation online when you see how people reference your company.
Another feature of Sprout Social's AI tools is automation. So many of the tasks involved in digital marketing are time-consuming, so you let AI handle a lot of the smaller details. Customize workflows and get more done in less time.
Finally, this program also allows you to create chatbots to interact with customers. These bots use Natural Language Processing to field questions and complaints, freeing your customer service reps for more high-value interactions.
Best For: Search Engine Optimization
Search engine optimization is as essential today as it was when it was first developed. Surfer SEO is a pretty straightforward tool, but it utilizes AI to help you optimize your content as much as possible. By analyzing similar content across the web, Surfer can provide high-quality suggestions to make your pieces more relevant and appealing to both users and algorithms.
Better yet, you can optimize current content and landing pages so they rank higher in searches. Plus, as the rules for SEO change, Surfer's AI can detect those changes and notify you accordingly. This way, your content is always up-to-date and shouldn't lose rankings because of an algorithm update.
Best for: Email Marketing
Although email marketing still has a relatively high ROI, many brands struggle to "crack the code" with their subscriber lists. All too often, messages go unread or unopened, and companies can't quite figure out why. Fortunately, the struggle to gain traction with email marketing is mitigated with Seventh Sense.
This program uses machine learning to tell when your subscribers are most likely to open an email, as well as which subject lines or content pieces will get noticed. Seventh Sense even goes a step beyond and creates individual profiles for your most engaged subscribers. This way, you can interact with them more and boost your lifetime customer value.
Plus, as you learn more about individuals within your subscriber list, it's much easier to expand your marketing materials for better lead generation and higher conversion rates.
Best For: Audience Insights and Engagement
While programs like Seventh Sense are ideal for specific marketing channels, you know that your customers interact with your business across multiple platforms. Fortunately, you can still leverage AI to understand your target audience better so you can engage with them more frequently.
Optimove allows you to track customer behavior throughout your marketing and sales funnel. With segmented content and A/B testing, you can figure out which pieces move a lead through the funnel and which ones are dead on arrival. This program helps you develop meaningful interactions so you can focus all of your time, money, and energy on the pieces that convert the best.
Again, as you learn more about your audience, you can apply the same insights to new leads, enabling you to scale your marketing efforts more effectively.
Get Better Marketing Results With Us!
While AI has made it easier to connect with customers and generate content, you still need experience and insight to get the results you want. Fortunately, by partnering with our marketing agency, you get the best of both worlds. AI can help you craft better campaigns to reach your customers, and we can handle the logistics so you can focus on building relationships, not reading analysis reports.
Our expertise, combined with AI tools, delivers better results faster than you may realize. So, contact us today to find out more about what our team can do for your brand.