Boston may be known for chowder and the Red Sox, but it's also a city of unbelievable innovation. Whether it's the abundance of elite education or something about the combined creativity of citizens from every walk of life, it's undeniable that entrepreneurs and new business startups flourish beyond their wildest dreams here. Boston startups have access to the top talent in their field and the marketing experts are no exception. After all, no business, no matter how brilliant, can reach customer engagement without some form of marketing. "A product so good it markets itself" is actually a marketing slogan, and a really great one. But it's not just about great creative messages to engage customers. These Boston startups have taken marketing in new directions by finding outside the box solutions to keep their customers' needs met, before they've even voiced them.
Marketing a startup company is a challenge that throws some of the savviest entrepreneurs for a loop. It takes more than a sizable advertising budget to market a startup in an effective manner. Let's delve into a few marketing tips that will prove especially helpful to startups.
Marketing really makes or breaks a startup no matter how much VC money is being pumped into it, and inbound marketing is where that magic really happens. Here are some of the best startup marketing campaigns that caused these companies to experience major growth, even become household names, and how you can do the same.