If you're looking for a great growth advantage to your small business, marketing agency expertise offers some serious ROI for the expenditure. Content marketing likely makes up a huge portion of your marketing time and expense because it offers excellent results. However, only 42% of marketers indicate that their content marketing is effective, which means that a whopping 58% percent of those investing in a content marketing strategy are not seeing optimal ROI. While virtually every small business owner agrees that marketing is important to the growth of their business, unless they work in the field or hire a team of experts, they may not be hitting the mark with their efforts.
As a small business owner, you might be more inclined to do your marketing in-house. You may think that marketing agencies are only for larger businesses or that they're a huge expenditure. One thing to consider here, though, is the amount of time that has to be spent on marketing. Remember that it's an overhead cost, so it's important that the time spent has a positive impact. A well-run marketing campaign nets new business that results in more profit. But the marketing cost is still paid from your overhead. So, basically, marketing is integral to generate business but it's not a guessing game. Your marketing efforts need to net results or you're taking time and funds away from your bottom-line.
Five Ways a Small Business Marketing Agency Works for You
ConsultingA great small business marketing agency offers consulting on a whole range of marketing specialites. The benefit here is that experienced marketing professionals have an expertise that only comes from immersion in the industry. They can help you with every aspect of your customer engagement, from developing your branding to creating your customer persona and beyond.
Time ManagementMarketing is exceptionally time consuming, more so when your professional skills are in another area. There's a learning curve to understanding the concepts of the marketing industry. Outsourcing some or all of your marketing needs to a reliable agency means that your staff can concentrate their time on paying projects and the customer service you need.
Payroll SavingsWhether you have an in-house staff or not, outsourcing the aid of a marketing agency means that you'll be reaping the benefit of a good portion of payroll savings. An agency can often net results faster and for a lower monetary investment, which makes them a good resource to supplement your existing marketing department.
Access to Superior Technology and AnalyticsMarketing agencies have access to the best new technologies to create successful campaigns. This saves you the cost of purchasing analytics and apps, which are costly but necessary to better implement successful campaigns.
Increased Ability to Stay CurrentA small business marketing agency rests its reputation on staying on the cutting edge of the current trends. Your business gets full advantage of their dedication to constantly upgrading their education and skill set in an ever-evolving industry.
Wondering if a Small Business Marketing Agency Is Right for You?
Many small business owners start their marketing in-house. Some may supplement their staff by outsourcing to an agency. Others hire an agency outright to keep their marketing on point and attain faster, better results. The real question for your small business is whether or not your marketing plan is meeting its target goals. You're spending time and money on marketing whether your campaigns are successful or not. Hiring an agency will often save your business in expenditures of both time and money. A great agency can also reap a higher return in customer engagement and new business.