Search engine optimization (SEO) is a valuable tool for all businesses connecting with their clients online. But, many of today’s companies are finding budgetary cuts are necessary, and the question has changed. Instead of wondering how to incorporate SEO, many organizations are looking for affordable SEO practices they can implement themselves.
Is affordable SEO possible? It most certainly is if you use the right tactic and the best tools to support your efforts.
#1: Target Small SEO Improvements
One of the steps most organizations can take to see improvements in their search engine ranking and overall SEO success is to focus on the small improvements. Launching a huge campaign right now may not be possible, but small changes can make a big difference. Keep in mind that all SEO efforts are valuable. Some of the “small” things you can do now to work towards improving your business include:
- Updating page titles to incorporate target keywords
- Completing descriptions of products and services to ensure they include target keywords (and are accurate)
- Creating image alt text so that each of the images on your page can also do some SEO lifting for your company
- Ensuring content headings contain valuable keywords
- Updating all video descriptions to match current SEO efforts
#2: Use an SEO Specialist
In some situations, the website needs more attention or a higher level of functional improvement. This is where an SEO specialist or a small marketing agency can help. They tend to cost much less than what you can expect to pay for a larger organization or a comprehensive website redesign. Still, they can target specific concerns and help to provide a nice boost to SEO efforts as a result.
#3: Do It Yourself
Yes, it can seem like a daunting task to update SEO for your site, but it’s easier to do than you may think, thanks to the wide range of tools now so readily available. For example, the Laveh SEO Toolkit provides small business owners the guidance to tackle low hanging SEO fruit, making it possible to reach your audience utilizing the best keywords. You don’t need to be a coding expert or a Google pro . You will get specific instructions on what steps to take to improve your SEO efforts and optional 1:1 SEO consulting sessions.
#4: Add Content on a Consistent Basis
While things like updating links and building an SEO campaign are valuable, it is also very beneficial to have a content strategy with the objective of regularly adding fresh, valuable content to your site or blog. For example, create a thought leadership piece to add to your blog. Answer customer questions on social media and turn that into a post. Create high-value content for your website. New, fresh, and updated content helps Google see that you provide ongoing new information for users and this is considered high-value in the eyes of a search engine.
#5: Use Local SEO
If your business has a physical location, local SEO is critical. It is what helps your clients and customers to find your location when they are in your area. A Google My Business profile can help you with this. There is no cost for the account, just update it with accurate information about your company, services, and products and it will get more people to your website.
#6: Update Old Content with New Keywords
If the content on your website is thorough and really provides all of the information your clients need, you may not want to scrap it and start over. Instead, work to incorporate new additional content, frequently asked questions, and new keywords to it. Do some keyword research to ensure you are targeting the keywords that your customers are using now, not those that may have been used a few years back. Then, include them in the current content or the updates you make to existing pages.
#7: Improve Your Page Speed
Another type of improvement most businesses need to consider is page speed. You have seconds from the time a person lands on your website until they hit the “back” button to find another provider. If your website does not load fast enough, that could impact your bounce rate – which also impacts your Google rank. Be sure your site is fully operational, without missing or broken links, and loads quickly.
Get the Affordable SEO Help You Need
If you want real results and you want to start doing the work yourself to maximize your ROI, download the Laveh SEO Toolkit now. This DIY SEO toolkit gives you what you need to start making sizable improvements to your business’s page rank and success right away. Take SEO into your own hands without the struggle. If you prefer to hand off the heavy lifting Laveh offers SEO services, too. Contact us today to learn more.
