LAVEH BLOG

For anyone who’s been living under a rock for the past 3 0 years, Black Friday is the day after Thanksgiving in the United States as well as other select countries around the world, known as the start of holiday shopping. The name originated in Philadelphia around 1961, where it was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. Years later, an alternative explanation pinned Black Friday as a reference to the most profitable day of the year for retailers. And since businesses typically report losses in red and gains in black, “Black Friday” was born.  Whatever the origin, it’s safe to say a marketer was involved at some point to brand this phenomenon.