LAVEH BLOG

As a small business owner you can't afford to sit on the sidelines of the online marketing trend. The difficulty is, of course, that marketing budgets are not always readily available or robust. Fortunately, some marketing channels offer great potential for results without the need for a huge financial investment. One such starting point is LinkedIn.

A strictly professional platform, LinkedIn is a great resource for small business owners looking for other professional contacts and potential new customers. Using LinkedIn is also a great way to find business partners, new hires, and interns alike. Like learning to swim, it can seem daunting at first to just dive into the deep end, but once you've learned to float, staying active on LinkedIn becomes second-nature. Here are a few tips to get more followers on LinkedIn:

Whether you're just getting started with inbound marketing or you've been working at it for a while, the Internet has made it easy to find the inbound marketing help you need in order to meet your marketing campaign objectives.

Inbound marketing can be an extremely effective way to build up your brand and is one of the most modern marketing concepts today. However, it takes a lot of time and effort to create and maintain an effective inbound marketing strategy, which is why many businesses choose to work with an inbound marketing agency. The following are five essential questions that you should ask when comparing inbound marketing agencies:

Technology has changed the way we do business. It's leveled the playing field so much so that the small mom and pop shop around the corner now has a more realistic chance of competing with that large corporation with the small margins. You know the one; they have a VP of Marketing who's managing 6 people, and it's the sole responsible of one of those people to manage the company's social media channels.

Small companies may not be able to compete when it comes to the size of the workforce, but by mastering a few modern marketing concepts, small businesses can compete when it comes to marketing. Using modern marketing concepts, companies can propel their business forward and increase leads, sales, and revenue.

Here are the three modern marketing concepts that will make the biggest impact.

As a small business, it's tough to stand out among the towering forest of industry-leading corporations. In other words, marketing for small businesses isn't easy. No surprise there, but fortunately, you can overcome small business marketing challenges by understanding what they are and what steps you need to take to overcome them. Here are some common marketing issues we see, and the things you can do to make sure you can clear these hurdles and start to get more leads than ever.

1. Working With a Small Marketing Budget

Unlike large corporations, when we talk about marketing for small businesses we're not talking about a million dollar budget.

Company pages on LinkedIn serve as an extension of a business' website. It's a great social sharing site that offers a cost effective way to network and strengthen your business relationships. Unlike other social channels, you won't be SPAMMED with check-ins at the gym and farm game requests, LinkedIn is strictly business. However, just having a presence is not enough. In order to get the most out of LinkedIn, you need to actively participate. Below are the best ways to stay active on LinkedIn and increase the visibility of your business.

Whether you’re a new or established business, setting up a blog for your business comes with a lot of benefits including getting found organically online. “Getting found” is probably terminology you’ve heard before, but what’s involved in having people get to your website without actually typing your URL? It’s about evaluating your buyer personas and figuring out the words they would use to find you - target key words. Your blog gives you a platform where you can use these keywords in articles that are of interest to your audience, which means they would presumable do a search for a topic online, find your article on your blog, and “find” your website.

Here are some additional benefits to setting up a blog for your business.

As a real estate professional you understand the importance of “curb appeal” when it comes to selling properties, but why are you missing the importance of curb appeal when it comes to your website? There are plenty of listings management systems and webpage builders that make it easy to publish a listing online, but once the boilerplate listing is in place, that’s when the real work begins.

Content marketers spend a lot of their time browsing through web pages looking for good information to share with readers. If you have your browser loaded with extensions and plug-ins, you’ll find that you’re more productive, you save time, you stay organized and ultimately this makes marketing easier. Here’s a quick look at some of the browser extensions I prefer and how they can make content marketing quicker and easier for you.