The only constant in digital marketing is change. However, much of that change is exciting...if you know how to use it. One good example is the refinement of Artificial Intelligence (AI) and how it can be applied to digital marketing.
AI uses computer programming to mimic human cognitive function. That's a long, fancy phrase to describe things like computers anticipating what products you might like based on your past purchases or what questions you might have about a recent order. AI makes everyday helpers like Alexa and Siri possible as well as Tesla's self-driving cars.