Impactful marketing creates measurable success. Reaching a target audience requires marketing efforts across multiple channels and at all customer touchpoints. Developing a marketing strategy may seem a bit overwhelming. There are many choices, and marketing budgets are limited. You really want to target your marketing campaigns and avoid wasting advertising dollars. To be more effective, work with a professional to develop your marketing plan and consider these top ten strategies.
Here are the Top Ten Marketing Strategy Trends
- Content Marketing
- Conversational Marketing
- Earned Media and Public Relations
- Email Marketing
- Inbound Marketing
- Industry Events
- Paid Media
- Search Engine Optimization
- Social Media Marketing
- Video and Audio
1. Content Marketing
The effectiveness of content marketing comes from giving the viewer something educational and of significant value to them. The content attracts prospects searching online for keywords related to your product or service. The content must be relevant to the viewer, engage and inform them, and address pain points that they experience.
Marketers develop the content of most interest to a potential customer based on target market segmentation, leads, and the stage of a customer's journey that makes them likely to purchase a product or service.
2. Conversational Marketing
Conversational marketing works well for both B2B and B2C scenarios. The conversation is a real-time interaction using an AI-driven chatbot or live chat. Getting questions answered immediately with a personalized, relevant response has a significant positive impact on customer engagement.
Businesses use conversational marketing to reduce buyers' time in the sales funnel. Through conversational marketing, good relations with potential customers happen more quickly, leading to faster conversions.
3. Earned Media and Public Relations
Earned, sometimes called "free" media, is unsolicited and unpaid. It includes word-of-mouth referrals, mentions in the press, social media shares, backlinks, mentions in by-lined articles in trade magazines, and news coverage. Earned media builds brand awareness and reputation through social proof and organic buzz that does not come directly from marketing efforts.
Public relations include online reputation management, customer reviews, and managing press releases through traditional media outlets and social platforms.
4. Email Marketing
Effective email marketing targets the right prospects at the right time. It works when the emails sent to subscribers are interesting and relevant to their needs. These email campaigns drive traffic to websites and encourage conversions. Email marketing is one of the most cost-effective tools because much of the process of managing an email list is done with automation.
5. Inbound Marketing
Inbound marketing uses valuable content relevant to the needs and pain points of the target audience. This marketing strategy builds a long-term customer relationship by providing content and experiences, such as eBooks and webinars, that attract and interest them.
6. Industry Events
Industry events may be in-person, virtual, or hybrid style. They give a company a chance to monitor its competitors' offerings. Moreover, there are chances to network with existing and potential customers, suppliers, key partners, and experts. One brand strategy is to present a thought leader as a keynote speaker at an industry event, which is symbiotic with the brand.
7. Paid Media
Paid media includes social media advertising, promoted posts on social media, search engine marketing (SEM), and pay-per-click. SEM allows a company to pay for a link appearing on the search engine results page. The pay-per-click is the cost of a click on the ad. Most businesses use paid media.
8. Search Engine Optimization
Search engine optimization (SEO) is an ongoing process to increase web traffic by using content on a website with an appropriate frequency of keywords that prospects use when searching. SEO aims to have a web page rank higher on the search engine results page for organic (non-paid) slots.
Effective SEO increases your target audience. Their search behavior and keywords used for searches indicate the people most interested in your product or service.
9. Social Media Marketing
Content made for each social media system can tailor your marketing message and build brand awareness. Dynamic content created for social media is content that viewers want to share. It promotes engagement. An effective social media marketing campaign increases consumer interest, builds web traffic, and stimulates sales growth.
Social media may have a positive effect on any SEO efforts. This effect is indirect but helps to build consumer trust for a brand.
10. Video and Audio
Video content marketing includes long-form videos, such as those found on YouTube and other systems and the video advertisements on them. It also includes short-form videos found on YouTube, TikTok, Snap, and links to videos posted on Twitter as a Tweet or a Re-Tweet. Audio content includes podcasts and advertisements on the podcasts.
Live streaming is another form that may be either video or audio-only content. It creates a heightened level of engagement for participants in the event since it broadcasts live.
Two other marketing strategies could make this list expand to the Top 12. They are Influencer Marketing and Account Based Marketing /Ad Retargeting. We will cover these strategies in more depth in two other articles, so be sure to follow our blog and subscribe to get updates.
Want to learn more about how to implement or improve any of these strategies in your marketing efforts? Contact us to start the conversation.