LAVEH BLOG

Your Google Business Profile provides an opportunity for people searching for your products and services to find you. It’s not based on organic traffic or SEO but rather location, and it pops up on the search engine results page. SEO basics focus heavily on keywords, but other components help Google see value in your business, too.

The process of doing keyword research is an essential part of SEO. High-quality keywords are one of the best, most effective strategies for generating continuous, quality traffic to your website.

This holds true whether you’re reviving an existing blog or designing a content plan for a new one.

In order to assist you in making the most of your content, we’ve compiled a list of the top 10 keyword research tools available on the market today, including their top features.

Google Business Profile is one of the tools you have to help people find your business online. It’s a free tool and functions like a directory listing in Google. You build your profile by providing information about your business -- hours, location, products or services you offer -- and this enables you to show up on Google Search and Google Maps when someone seeks out the services or products you offer. 

Search engine optimization (SEO) is a valuable tool for all businesses connecting with their clients online. But, many of today’s companies are finding budgetary cuts are necessary, and the question has changed. Instead of wondering how to incorporate SEO, many organizations are looking for affordable SEO practices they can implement themselves. 

Is affordable SEO possible? It most certainly is if you use the right tactic and the best tools to support your efforts.

Search engine optimization services are boons to your business when implemented properly.

Among other things, SEO services can include keyword research, content marketing plans, and advertising (paid ad) plans, and a deep dive into your business to determine the best long-tail keyword opportunities.

What search engine optimization services can't do however is guarantee search engine ranking. Guaranteed ranking is an empty promise as it's just not possible. And if that guarantee is what you're counting on, the services may not be worth the cost.

You likely know what SEO is, but have you ever heard of “Negative SEO”? 

Very simply, negative SEO is the process of using black hat SEO techniques to harm a competitor’s website.

No matter how good your product or service is, no matter how comprehensive your customer service is, and no matter how much customer outreach your company does, negative reviews may be an inevitability for your business.

Knowing this, you should create a plan for how to deal with negative reviews, since trying to stifle them and/or hoping they won’t appear is unrealistic. Below are some tips for how you can deal with negative reviews. Use them to create templates to respond to your most vocal critics.

Account-based marketing (ABM) is a B2B marketing strategy focused on the marketing opportunities found in your existing customer base and identifying potential customers similar to your existing customer base.

Influencer marketing for marketing campaigns uses expertise, notoriety, the power of celebrity, and popularity on social media to build brand awareness through product endorsements, recommendations, mentions, and social media messages. Depending on the type of product or service, influencer marketing may also include lifestyle usage, such as a celebrity wearing a certain fashion brand.

Impactful marketing creates measurable success. Reaching a target audience requires marketing efforts across multiple channels and at all customer touchpoints. Developing a marketing strategy may seem a bit overwhelming. There are many choices, and marketing budgets are limited.  You really want to target your marketing campaigns and avoid wasting advertising dollars. To be more effective, work with a professional to develop your marketing plan and consider these top ten strategies.