Are Millennials the primary audience for your business? If so, investing in and using digital marketing as a primary marketing strategy is the way to go. Millennials are far more connected than any generation before them. Five out of six Millennials connect with businesses through social networks and the average Millennial touches his or her phone 45 times a day.
If you want to get in touch with Millennials, these five digital marketing channels are where you should be focusing your efforts.
88% of Millennials have a Facebook account, and over half of them use the platform regularly. For a company whose primary customer is a Millennial, having an active presence on Facebook and engaging with followers there will provide the highest return. If a Millennial is going to look up your business on social media, more often than not, they're going to do it on Facebook first.
Instagram is the second most popular social media platform among Millennials. In fact, 53% of online adults ages 18-29 are on this platform. Instagram allows you to share your information and brand identity through photos. Just make sure to keep user experience in mind -- meaning that once your audience finds you on Instagram, don't disappoint them with low-quality images.
Snapchat is the most recent social platform obsession among Millennials and young teens. While some businesses are already taking advantage of this platform, it's still severely underutilized. On Snapchat you can share photos, videos, and also use the very popular filters - which businesses have the opportunity to sponsor. Using your business' Snapchat account, you can show followers the behind-the-scenes of your business, how a product is made, announce big launches or sales, and more.
4. Mobile Advertising
20% of Millennials use their mobile phone exclusively to browse the web and more than 85% of Millennials own smartphones. This means that if you're advertising online, the ads need to be optimized for mobile use.
Twitter's demographics are dominated by Millennials. While some dubbed Twitter as just a fad even years after it picked up steam, it's clearly a trend that's here to stay. This microblogging platform is incredibly popular for sharing quick updates, showing off your business' personality, and interacting with customers. The public now also commonly uses it for customer service, so if your customer service is a brand differentiator, then you want to take advantage of this public platform to make that obvious.
If your business' product or service is aimed towards Millennials, then you need to start working on your online presence today. Online stardom won't come overnight, but start with these five marketing channels to get on the right track.