Impactful marketing creates measurable success. Reaching a target audience requires marketing efforts across multiple channels and at all customer touchpoints. Developing a marketing strategy may seem a bit overwhelming. There are many choices, and marketing budgets are limited. You really want to target your marketing campaigns and avoid wasting advertising dollars. To be more effective, work with a professional to develop your marketing plan and consider these top ten strategies.
If you're an online retailer, you know how important search engine optimization is. Not only does SEO help attract customers to your website, it improves your search ranking results and the visibility of your eCommerce website, thereby increasing sales.
In the past year, visual search has increased substantially in popularity and importance. It's most commonly used by e-commerce websites and image-based social media platforms to make it easier for users to shop for goods and connect with one another. That said, early metrics indicate that many verticals will use visual search to find information in the future, making it one of the most critical strategies to learn right now.
Search engines like Google, use the headline of a page to determine if it's relevant to a search query. It's also the first thing that your reader will see. So, your title isn't just an important element of the article -- it's also a critical element in search engine optimization.
The more people you want to see your products and services, the better your SEO needs to be. That means making sure your on-page SEO not only works, but works well and for the right audience.
Most business owners and managers are aware of the importance of using keywords and key phrases in online content. However, when it comes to SEO, industry-relevant keywords will only take a business so far. A focus on local search engine optimization is also necessary.
What's a good lead conversion rate? It seems like a straightforward question that should have a simple answer, but the short answer is that it depends. Your lead conversion rate is likely higher than you think -- and depending on the industry you're in, it could be much higher.
The only constant in digital marketing is change. However, much of that change is exciting...if you know how to use it. One good example is the refinement of Artificial Intelligence (AI) and how it can be applied to digital marketing.
AI uses computer programming to mimic human cognitive function. That's a long, fancy phrase to describe things like computers anticipating what products you might like based on your past purchases or what questions you might have about a recent order. AI makes everyday helpers like Alexa and Siri possible as well as Tesla's self-driving cars.
Lead generation isn't an art. It's science. There are lead generation strategies that work and those that don't. While every company and audience is a little different, here are 6 you may be falling for right now.
A Chief Marketing Officer (CMO) is a critical member of your C-suite team, directing your brand messaging, customer acquisition strategies, and planning for growth. Though many companies would benefit from a CMO, not every company can afford or justify having a CMO on payroll.
A fractional CMO fills this void, allowing more companies to access this powerhouse executive at a fraction of the cost. Still, some business owners, partners, and other C-suite execs are hesitant to bring a new executive on board, especially an outsourc
ed one. But everyone needs to be on board for this to work, whether you're the owner, founder, or COO.
So, here's how to make the case with those leaders who don’t think there’s a need for a fractional CMO for marketing consulting.