LAVEH BLOG

Modern businesses live and die by online reviews, yet many companies continue to underestimate the sheer scope of influence that those reviews have. While most marketers understand that a poor review can drive potential customers away, and so theytry avoid those types of reviews, they fail to realize that reviews can also be an active good for their business.

By building up the number of positive reviews you receive, you can boost lead generation, increasing the odds and decreasing the cost of attracting new customers.

In today’s digital marketplace, it's vital that your business not only has a website, but one that's attractive, informative, and easy to navigate.

For many startup companies, a professional web designer is just not in the marketing budget. If this is the case for your business, there are a number of easy-to-use content management systems to build and maintain your website over time.

Here are the easiest content management systems that you can use to build your website without help:

The main goal of any small business marketing team is to deliver qualified leads to sales. The only way to develop qualified leads is to build trusting relationships with prospective customers. This takes time and resources, two things that many small business owners are short on.

Drip campaigns are one of the most effective and efficient ways to nurture these customer relationships and deliver more qualified leads to the sales team.

"Going viral" is a buzz phrase in the marketing world. It seems like every brand out there is looking for a way to create content that people go crazy over.

The problem is that many of the companies that set out to create viral content end up going about it all wrong. They focus too much on trying to create shocking material instead of creating content that showcases the essence of their brand or adds real value for their customers.

If your website isn't generating the sales or leads you'd like it to, chances are you aren't getting enough -- or the right type of -- traffic. There are lots of reasons that this might be the case, but one of the most common reasons is that the website simply needs to be "tuned up". Much like a car, a website is made up of a lot of different parts which all must work in unison to be successful. A Website tune up is a great way to periodically audit the health of your website, while making simple and straightforward changes that can improve the amount and quality of web traffic coming to the site.

Here are five tips for a successful website tune up:

For small and brand-new businesses, local SEO is one of the best effective inbound marketing strategies you can employ. You won’t be able to compete with larger established companies just yet for general search terms, but you do have the ability to dominate local ranks. Most importantly, most of your customers will be local to start, so it makes sense to target them anyway.

The path customers take towards making a purchase is called the sales funnel. While these are often unique for every business, having a smooth ride through any sales funnel increases the number of leads becoming staying customers.

To create and maintain a fluid and effortless path to purchase you must continually assess each stage of your sales funnel – reviewing key metrics at every stage.

Whoa. Now that ^ sounds like A LOT of work for a small business. But it doesn’t have to be.

Here are 3 simple tips to make your small business sales funnel operate “optimally”!

Over the past several years, inbound marketing has experienced a rapid growth in popularity, and startups in particular have latched on to this marketing strategy for a number of reasons.

As compared to traditional outbound marketing campaigns that focus on creating sales-y advertisements, an inbound marketing strategy is both less expensive to execute and more in line with the typical startup's culture and outlook. 

When you're looking for a B2B marketing agency, you don't want to settle for just anyone. Choosing your marketing agency will mean a good deal of research.

You'll want a firm that understands your business model and can clearly identify the right audience for your brand. You'll want a B2B marketing agency that can deliver a clear marketing strategy and you'll want to make sure they have a proven track record for the work at hand.

What's Your Need?

You may not know exactly what kind of marketing activity it'll take to get the results you want, but as long as you can articulate your business goals, an agency can help. Especially if you have concrete numbers or targets you’re trying to hit.