Marketing a business is never simple, but it's particularly daunting if you are that business’s sole staff member. Unless you specialize in marketing, you may worry that you lack the skills necessary to raise publicity. In fact, you have enormous potential to attract a strong supply of customers and build the foundation for enduring success. You can do this by:
Sharing Your Story
Content marketing plays a critical role in modern public relations. Consumers are much more likely to make purchases if you engage them with interesting or inspiring writing that relates to your business. And as a solopreneur, you have the perfect story to tell: your own! Through blog posts and articles on your website, tell readers what led you to choose your line of work, what sacrifices you made to succeed, and what experiences you have had as a business owner. Not only will this raise interest in your products or services, but it will humanize you, reminding potential customers that you are a real person with passions and aspirations. Consumers will thus be more likely to empathize with and trust you, increasing their willingness to purchase.
In telling your story, include as many relevant photos and video clips as possible along with the text. Seeing your face and hearing your voice will further humanize you in the eyes of potential customers. It will also attract more attention, as Google and other search engines rank pages higher when they include multiple types of media.
Making Use of Social Media
In addition to search engines, consumers frequently learn about products and services through social media. It is thus critical for you to create profiles for your company on Facebook, Twitter, and other major networks, and update them regularly. Post photos and videos of yourself, your premises, and your customers, as well as tweets and statuses describing promotions or commenting on issues relevant to your company. You can also share your marketing content on these networks so more people see it. The more active your social media presence is, the more likely potential customers are to follow you, learn all they can, and purchase your products.
Relying on Referrals
As important as it is to promote yourself, consumers respond more readily to recommendations from people they already know and trust. You should therefore convince others to refer their friends and family to you. Such referrals can come from:
- Past Customers- Those who have already purchased your services and had good experiences are likely to recommend that others do the same. You can encourage them to do this through referral programs, in which you offer them discounts if they share your promotions online or convince other customers to come in.
- Other Professionals- Professionals in other fields may be willing to recommend you to their customers, especially if you offer a service that is complementary to theirs. If you are a chiropractor, for example, other types of doctors may recommend you to patients who need chiropractic care. To get them to recommend you, you have to establish a close relationship with those professionals, demonstrate that you will treat their customers well, and promise to return the favor.
- Suppliers & Contractors- Your suppliers and contractors want you to succeed, as it will mean more business for them. They will thus respond readily to incentives you offer for recommending you to their other customers.
Marketing your own business is challenging, but with the right steps, you can overcome this challenge and achieve speedy success. To learn more about publicizing yourself, visit our website today.