Top Modern Marketing Concepts for Online Businesses

by Taline Badrikian

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Marketing is more important than ever in today’s rapidly growing online marketplace. Marketing experts continue to find new and innovative ways to attract buyers, widen their audience base, and grow their brand. 

You’ll spend valuable time and money marketing your launch, so some well thought out marketing can conserve resources during this time when you might be strapped for cash.

Here are a few extremely effective modern marketing concepts that online businesses can use to reach consumers.


Content Marketing

Content marketing is essential to establishing a relationship between brand and consumer. An effective content strategy involves reaching your audience through a variety of channels.

The basic principle of content marketing is to provide your consumers value through education and information. Offering value through content helps to build trust between brand and consumer.

Content marketing can be shared using a lot of different media -- entertaining website videos, social media promotions, informative blogs, and newsletters can all be used to build a content-strong brand.

Content marketing strays away from the traditional way companies grew an audience, which was typically through advertising to the masses on television, radio or print ads. Instead, content marketing targets a more specific audience in a specific niche. This strategy effectively builds rapport between a business and its customers, producing long-term buyers.


Mobile Marketing

Successfully tapping into the mobile marketing scene may be the difference between lagging profits and explosive growth.

More and more consumers have access to smartphones and tablets, allowing them to access information and make purchases regardless of their physical location. Start reaping the benefits of mobile marketing by creating a website that is mobile-friendly, and follow up with easy-to-use apps where you can do in-app advertising.

Consumers are using apps more than ever to make online purchases. In addition, customers who use a brand’s app tend to be the biggest spenders and the most loyal customers. For this reason and because of how many consumers are projected to be using mobile devices in the next few years, mobile marketing is well worth the time and effort.


SEO Marketing

SEO, or Search Engine Optimization, is a technical yet critical component of successful marketing.

The vast majority of customers browse the web using some form of search engine like Google or Bing, and having the right keywords in your articles and advertising can be the difference between being on the first page of search engine results and the tenth page.

Getting your target audience to find your content and your website in general means you’re significantly more likely to convert those visitors to leads.


Back End Marketing (vs Front-end)

Whereas front-end is the first product a customer will buy from you, the back-end is all the additional products that a customer will buy from you over time.

The force at work here is the 80/20 principle. In commerce, this means that 80% of your revenue is generated by only 20% of your customers. Focus on that 20% and make sure you’re marketing to them and their needs. The cost of acquiring a new customer is far greater than the cost of selling something new to an existing customer.




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Topics: Marketing Fundamentals

Taline Badrikian

Written by Taline Badrikian

Taline is the founder of Laveh Inbound Marketing. Using modern marketing concepts without the hefty price tag, Taline has a history of leading small businesses to explosive growth.