Marketing is important in all industries, but for real estate professionals, an effective marketing campaign can make all the difference.
This is why creating name recognition is critical for real estate professionals looking to bring in new business. Actively promoting your services and your value can also help bring in leads that would otherwise have passed you by.
With that in mind, here are five key ways that you can improve your real estate marketing and bring in more business.
1. Invest in high-quality web design
Creating a robust and quality website for your real estate business is key for attracting potential clients. It’s no surprise that The National Association of Realtors found that over half of all home buyers found their home on the Internet, and websites were cited as useful in the home buying process by 86 percent of home buyers.
Today, a person’s first impression of your business is usually online, so you need to make sure that your website looks professional and reflects the value you bring to your client.
2. Tailor your website's content to match your client's journey
A huge part of creating a website that will draw in potential clients is providing these prospects with content that is tailored to match their particular needs. Whether new to the process or not, all home buyers and sellers will go online to look for answers to their questions.
Addressing common concerns that home buyers have about selling or buying property will be key in getting them more interested to work with you. Offering helpful information on your website will also help with your search engine optimization (SEO) efforts, which will get your website listed higher in Google’s search engine results and drive more traffic to your website.
3. Create an optimized social media strategy
Social media is an essential part of any real estate agent's marketing efforts. The best social media campaigns involve frequent posts with appealing headlines and attractive photos.
You don't need to join every social media platform. Figure out where your target audience gets their information and that’s where you should focus. If this effort seems overwhelming, keep in mind that a study conducted by the public relations firm Edelman, found that 82 percent of your potential clients will trust you more if you increase your social media involvement.
4. Put in place e-mail marketing segmentation
Simply put, e-mail marketing segmentation looks to target specific leads with different marketing e-mails depending on each individual's particular attributes. E-mail marketing provider MailChimp found that prospective leads click on segmented marketing e-mails almost 60 percent more than non-segmented messages.
By separating potential clients based on where they are in the home buying or selling process and crafting an e-mail message aimed specifically at their needs, you will achieve much greater returns on your marketing e-mails.
5. Effectively communicate your value add
What do you offer that other agents don’t?
Whether this is better-than-average results selling in a particular neighborhood or providing information that can help a buyer avoid choosing the wrong home for them, properly communicating the value that you add to the home buying or selling process should be at the core of your real estate marketing campaign.
By following these five tips, you can help ensure that all of your potential clients know who you are and what you can do for them as they look to buy or sell a house.
Not sure where to start in implementing these changes to your marketing strategy?