As a business owner, you realize the importance of drawing new customers to your company, but may find that traditional marketing strategies are no longer working. Today's consumers have evolved in how they research and buy the products they want and need. To compete in this modern, more electronic marketplace, your business' marketing strategies must also evolve. Although you may utilize a website to promote your business, you may not be using it to its fullest potential by adding a variety of content elements as part of your marketing. If you’re looking for new ways to take your content marketing to a higher level, but your company has limited resources, then a content marketing agency or inbound marketing agency can help with services to enhance your SEO, landing page copy, short-form and long-form content and social media management.
SEO = Search Engine Optimization
Search Engine Optimization (SEO) not only contributes to your website, but also to individual blog posts. Anytime anyone searches for something online using any of the major search engines (Bing, Google, Yahoo, etc.), they receive search results based on the keywords used. These results are ranked based on how relevant each webpage is to the topic. SEO adds tremendous value because it affects how visible your website or individual webpages appear. Good SEO helps improve your search engine ranking, which helps drive more traffic to your website and blog pages.
Landing Page Copy
Landing pages aren’t just another webpage. Although your landing page may include some explanatory information, your page's sole purpose is to present a clutter-free environment with a form optimized to capture data needed to convert leads into new customers. While other pages on your website may include forms, users may be distracted from filling out the form due to other aspects displayed on that page.
Short-Form Content Via Blog Posts
A blog page contains short-form blog posts that focus on subjects directly related to the products or services your company provides. They're also another way to give your business higher visibility online, which makes it easier for consumers to find you. Business blogs add value by telling potential customers something about your business, while helping increase your SEO ranking and establishing you as an authority in the field. Good posts are often shared on social media pages, which exposes your company to a larger audience without any extra time or monetary investment required on your part.
Items that fall into the long-form content category and the word count of these posts vary. Typically, items in excess of 1,200 words are considered long-form and include content like articles, ebooks, guides, whitepapers and much more. Despite the opinion about audiences' short attention spans, many readers find longer posts more informative and rewarding. Long-form content encourages visitors to spend extended time on your website and positively impact your individual webpage's SEO ranking.
Social Media Management
Regardless of what industry your company operates in, your customers are using social media (Facebook, Instagram, Twitter, YouTube, Google+, Pinterest, LinkedIn, etc.). You may understand the value of social media for the vital online presence it provides, but have no idea how to manage multiple social media channels or which channels to use. Social media is one of the most powerful arenas for online marketing and without a strong presence, you'll miss out on a wealth of benefits. This includes the ability to directly communicate with a targeted audience at a price that's much lower than traditional marketing techniques, even when you opt to use outside sources to manage it for you.
Consumers like engaging with companies through their content. Producing content is just one small part of the overall content marketing process. A content marketing agency has marketing experts that weed out the content solutions that offer little benefit to your company and point you to the ones that will. Your marketing strategy should leverage digital and online resources with content creation that establishes your brand as an expert in your industry.