--- title: laveh marketing | Inbound Marketing Services - Laveh Inbound Marketing Blog (2) description: As a small business you need quick and easy tips on how to improve your marketing. Learn about SEO, social media, email marketing and more. (2) --- [![laveh logo](https://www.laveh.com/hs-fs/hubfs/laveh%20logo.png?width=400&height=115&name=laveh%20logo.png "laveh logo")](https://www.laveh.com/) - [Services](https://www.laveh.com/services) - [About](https://www.laveh.com/small-business-marketing-agency-about) - [Contact](https://www.laveh.com/contact) - [Blog](https://www.laveh.com/blog) # LAVEH BLOG [![](https://www.laveh.com/hubfs/facebook-76531_640.png)](https://www.laveh.com/blog/facebook-pixel-everything-you-need-to-know) ## [Everything You Need to Know About the Facebook Pixel](https://www.laveh.com/blog/facebook-pixel-everything-you-need-to-know) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources), [Social Media](https://www.laveh.com/blog/topic/social-media) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/facebook-pixel-everything-you-need-to-know#comments-listing) Facebook is arguably the largest social media platform in the world, and it offers valuable data for marketers and businesses like yours. While promoting your brand on Facebook is one of the easiest ways to tap into the value of its market share, there's now another way: with Facebook (or Meta) Pixel.  This one line of code can transform how you run your website and your [marketing campaigns](https://www.laveh.com/services), so it helps to understand as much about it as possible. Let's discuss the ins and outs of Facebook Pixel and how it can help your business. [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/facebook-pixel-everything-you-need-to-know) [![](https://www.laveh.com/hubfs/ai-generated-image-how-to.jpg)](https://www.laveh.com/blog/how-to-use-ai-generated-imagery-in-marketing) ## [How to Use AI-Generated Imagery in Marketing the Right Way](https://www.laveh.com/blog/how-to-use-ai-generated-imagery-in-marketing) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [AI - Artificial Intelligence](https://www.laveh.com/blog/topic/ai-artificial-intelligence) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/how-to-use-ai-generated-imagery-in-marketing#comments-listing) One of the biggest developments in AI technology has been the creation of image-generating software. With little more than a text prompt, an AI program can turn a simple description into a vivid piece of artwork. What's even better is that these images can take on a wide variety of qualities, such as photographic realism, comic-book style art, and much more.  While it's fun to play around with these image generators, it's also easy to use the AI photos for marketing purposes. That said, the technology is still relatively limited, so you have to know how to use these programs correctly. Let's break down how you can use AI imagery in your next marketing campaign.  [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/how-to-use-ai-generated-imagery-in-marketing) [![](https://www.laveh.com/hubfs/ai%20vs%20human%20in%20marketing%20strategy.jpg)](https://www.laveh.com/blog/when-to-use-ai-and-when-to-use-humans-in-your-marketing-strategy) ## [When to Use AI and When to Use Humans in Your Marketing Strategy](https://www.laveh.com/blog/when-to-use-ai-and-when-to-use-humans-in-your-marketing-strategy) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [AI - Artificial Intelligence](https://www.laveh.com/blog/topic/ai-artificial-intelligence) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/when-to-use-ai-and-when-to-use-humans-in-your-marketing-strategy#comments-listing) Now that AI has become mainstream, it seems like new programs and systems are popping up every day, particularly within the digital marketing industry. Even better, these programs are only getting more refined, meaning companies and brands can utilize them for all kinds of tasks and projects.  However, in the race to take advantage of AI, there's one question that businesses must ask—is it better to leverage the power of artificial intelligence or still use human beings for marketing purposes? The answer to that question is a bit muddled, but the short version is "it depends."  [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/when-to-use-ai-and-when-to-use-humans-in-your-marketing-strategy) [![](https://www.laveh.com/hubfs/ai%20for%20social%20media%20marketing.jpg)](https://www.laveh.com/blog/how-to-use-ai-for-social-media-marketing) ## [How to Use AI for Social Media Marketing](https://www.laveh.com/blog/how-to-use-ai-for-social-media-marketing) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/how-to-use-ai-for-social-media-marketing#comments-listing) For many companies, social media is the best method for finding new leads and converting them into customers. However, while most brands see the value of social media, few of them know how to utilize it effectively. Fortunately, now that AI programs are much more accessible and prolific, it's never been easier to leverage technology to get more out of your marketing efforts.  So, with that in mind, let's break down the different ways AI can help you with your social media marketing.  [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/how-to-use-ai-for-social-media-marketing) [![](https://www.laveh.com/hubfs/use-ai-ethically-in-marketing.jpg)](https://www.laveh.com/blog/how-to-use-ai-ethically-in-marketing) ## [How to Use AI Ethically in Marketing](https://www.laveh.com/blog/how-to-use-ai-ethically-in-marketing) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [AI - Artificial Intelligence](https://www.laveh.com/blog/topic/ai-artificial-intelligence) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/how-to-use-ai-ethically-in-marketing#comments-listing) As artificial intelligence continues to spread across the digital landscape, it's creating some interesting conundrums for businesses and brands that use it. On the one hand, AI programs are revolutionizing everything from healthcare to marketing by speeding up different processes and delivering substantial results in no time at all.  On the other hand, as AI becomes more prolific, it puts various jobs at risk. Also, because of the way these programs operate, there are serious questions about data collection and privacy violations.  [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/how-to-use-ai-ethically-in-marketing) [![](https://www.laveh.com/hubfs/AI-tools.jpg)](https://www.laveh.com/blog/5-best-ai-marketing-tools-for-2024) ## [5 Best AI Marketing Tools for 2024](https://www.laveh.com/blog/5-best-ai-marketing-tools-for-2024) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [AI - Artificial Intelligence](https://www.laveh.com/blog/topic/ai-artificial-intelligence) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/5-best-ai-marketing-tools-for-2024#comments-listing) One of the biggest technological changes of the modern era is the widespread adoption of artificial intelligence. AI programs are virtually everywhere now, and they're disrupting and impacting industries left and right.  Digital marketing has seen a massive influx of new AI programs, all designed to make marketing smarter and more effective. Although it can feel a bit overwhelming to parse through these programs to determine which ones are best, we've done the hard work for you. So, with that in mind, here are our five picks for the best AI marketing tools of 2023. [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/5-best-ai-marketing-tools-for-2024) [![](https://www.laveh.com/hubfs/seo-service-what-am-i-getting.jpg)](https://www.laveh.com/blog/seo-services-what-am-i-actually-getting) ## [SEO Services: What Am I Actually Getting?](https://www.laveh.com/blog/seo-services-what-am-i-actually-getting) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [SEO](https://www.laveh.com/blog/topic/seo) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/seo-services-what-am-i-actually-getting#comments-listing) Search engine optimization (SEO) services have been around for a long while now, but the nature of SEO is ever-changing. This means that the nature of what constitutes effective SEO services changes frequently and it's critical for you to understand whether the SEO services being offered by a company match current best practices and the needs of your company. [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/seo-services-what-am-i-actually-getting) [![](https://www.laveh.com/hubfs/google-analytics-four.jpg)](https://www.laveh.com/blog/five-features-you-need-to-know-about-google-analytics-4) ## [Five Features You Need to Know about Google Analytics 4](https://www.laveh.com/blog/five-features-you-need-to-know-about-google-analytics-4) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/five-features-you-need-to-know-about-google-analytics-4#comments-listing) Any company with a digital presence knows that having information about your site users and customers is essential to providing content and or products that appeal to them. You don't want to promote the hottest new electronics product if your average user is 60+ and barely electronics-literate. Conversely, you don't want to launch your site or new product to a primarily male audience if the people landing on your website are mostly female. [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/five-features-you-need-to-know-about-google-analytics-4) [![](https://www.laveh.com/hubfs/tech%20ga4.jpg)](https://www.laveh.com/blog/google-analytics-ua-critical-differences-ga4) ## [Sunsetting UA: Critical Differences in GA4](https://www.laveh.com/blog/google-analytics-ua-critical-differences-ga4) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Digital Marketing](https://www.laveh.com/blog/topic/digital-marketing) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/google-analytics-ua-critical-differences-ga4#comments-listing) Google Analytics has long been a great tool in every brand's arsenal. Digital marketers and business leaders have consistently used this powerful tool to gain meaningful insights into their websites.  As you are likely aware, Google will sunset its current model: Google Analytics 3, commonly named Universal Analytics (UA). With the introduction of [Google Analytics 4 (GA4)](https://support.google.com/analytics/answer/10089681), you may wonder how this change will affect your marketing and data collection processes and efforts. [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/google-analytics-ua-critical-differences-ga4) [![](https://www.laveh.com/hubfs/seo-inbound-marketing-customer-search.jpg)](https://www.laveh.com/blog/how-seo-drives-inbound-digital-marketing) ## [How SEO Drives Inbound Digital Marketing](https://www.laveh.com/blog/how-seo-drives-inbound-digital-marketing) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [SEO](https://www.laveh.com/blog/topic/seo) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/how-seo-drives-inbound-digital-marketing#comments-listing) To drive the right kind of new sales leads to your business, you need to develop an effective inbound marketing pipeline. In the modern digital era, this pipeline looks more like a funnel, and SEO plays a highly important role when it comes to funneling prospective customers to your company website. [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/how-seo-drives-inbound-digital-marketing) [\[fa icon="angle-double-left"\] Prev](https://www.laveh.com/blog/page/1) [All posts](https://www.laveh.com/blog/all) [Next \[fa icon="angle-double-right"\]](https://www.laveh.com/blog/page/3) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Tools, Tips, and Resources (26)](https://www.laveh.com/blog/topic/tools-tips-and-resources) - [Digital Marketing (20)](https://www.laveh.com/blog/topic/digital-marketing) - [SEO (16)](https://www.laveh.com/blog/topic/seo) - [Social Media (13)](https://www.laveh.com/blog/topic/social-media) - [Startup Marketing (13)](https://www.laveh.com/blog/topic/startup-marketing) - [Lead Generation (11)](https://www.laveh.com/blog/topic/lead-generation) - [Marketing Fundamentals (11)](https://www.laveh.com/blog/topic/marketing-fundamentals) - [Strategy and Planning (11)](https://www.laveh.com/blog/topic/strategy-and-planning) - [AI - Artificial Intelligence (7)](https://www.laveh.com/blog/topic/ai-artificial-intelligence) - [Content Marketing (5)](https://www.laveh.com/blog/topic/content-marketing) - [Advertising (2)](https://www.laveh.com/blog/topic/advertising) - [Email Marketing (2)](https://www.laveh.com/blog/topic/email-marketing) see all ### Posts by Topic - [Tools, Tips, and Resources (26)](https://www.laveh.com/blog/topic/tools-tips-and-resources) - [Digital Marketing (20)](https://www.laveh.com/blog/topic/digital-marketing) - [SEO (16)](https://www.laveh.com/blog/topic/seo) - [Social Media (13)](https://www.laveh.com/blog/topic/social-media) - [Startup Marketing (13)](https://www.laveh.com/blog/topic/startup-marketing) - [Lead Generation (11)](https://www.laveh.com/blog/topic/lead-generation) - [Marketing Fundamentals (11)](https://www.laveh.com/blog/topic/marketing-fundamentals) - [Strategy and Planning (11)](https://www.laveh.com/blog/topic/strategy-and-planning) - [AI - Artificial Intelligence (7)](https://www.laveh.com/blog/topic/ai-artificial-intelligence) - [Content Marketing (5)](https://www.laveh.com/blog/topic/content-marketing) - [Advertising (2)](https://www.laveh.com/blog/topic/advertising) - [Email Marketing (2)](https://www.laveh.com/blog/topic/email-marketing) see all ### Recent Posts #### About Us Laveh is a Boston-based inbound marketing agency with a passion for helping small businesses thrive by taking digital marketing efforts to the next level. 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