The world of social media marketing is notorious for being easy to enter into, but challenging to succeed in. In the modern marketplace, if your brand doesn't have a social media presence, your customers will wonder why, and many of your potential customers won't know who you are at all. Twitter has become a cornerstone of any business' marketing strategy, and if you aren't taking advantage of all that the platform has to offer to entrepreneurs, then you may be missing out on the more than 50% of Americans who engage with Twitter daily (source).
More than 65% of American businesses invest time and money into Twitter marketing every year. So how can you avoid common newbie mistakes and still stand out from the crowds? How about using Twitter like a pro right away to glean some of the best marketing advice available for free? Twitter chats are an excellent place to get your feet wet in social media marketing, or to score new ideas from the best minds in the business. If you know the right times of day and the right hashtags, you can read or participate in absolutely free online discussions about the dynamic field of online marketing. With key insights into the best #twitterchats that consistently offer valuable marketing advice, your business can gain valuable networking, lead-generation, and greater customer conversion.
This Twitter chat is one of the more popular ones for scoring the best free marketing advice through a Q&A format, without wading through too much spam. Explore the expansive #bufferchat archive here to start gaining valuable insight into your marketing strategies. A few examples of past useful insights gleaned from #bufferchat: "Aligning Community & Business Goals with David Spinks of CMX," and "All You Need to Know about Snapchat with Chris Mikulin," which you can see in recap form here if you'd like to know more about one of the fastest growing social networks among the younger crowd. Get involved in this invaluable resource with the hastag #bufferchat at 9 am Pacific time, and 12 pm Eastern time on Wednesdays.
One of the best-known marketing twitter chats, #brandchat takes place every Wednesday at 11 am Eastern time. If you're interested in creating or updating your corporate or personal brand image online, #brandchat is an incredible free resource for advice. Example past topics include: "Brands and audience-centric marketing," "Brands and graphic design," and "Brands plus mobile apps."
Is content marketing one of your weak areas? If so, you're not alone. Every successful social media marketer was a beginner at some point. And how did they improve their results? Education. Content Marketing World chat is run by the Content Marketing Institute, which hosts a dynamic series of educational twitter chats every Tuesday from noon to 1 pm Eastern time. Topics range from "Content repurposing: What you may be doing wrong" to "Using global insights to produce content marketing gold."
SEMRush hosts a lively twitter chat on Wednesdays at 4 pm in England, 11 am Eastern time. Frequent topics include social media tactics and expert interviews. The direction of the chat is often guided by questions from the crowd of social media junkies, content creators, marketers, and entrepreneurs. Answers come from the chat managers at SEMRush, as well as the entire pool of marketing experts who participate.