No matter how good your product or service is, no matter how comprehensive your customer service is, and no matter how much customer outreach your company does, negative reviews may be an inevitability for your business.
Knowing this, you should create a plan for how to deal with negative reviews, since trying to stifle them and/or hoping they won’t appear is unrealistic. Below are some tips for how you can deal with negative reviews. Use them to create templates to respond to your most vocal critics.