LAVEH BLOG

Small Business Marketing Challenges: Digital Marketing

[fa icon="calendar'] 06/21/2017 / by Taline Badrikian posted in small business

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Does digital marketing work? Small business executives and entrepreneurs who are making decisions about marketing certainly think so because they’re spending more and more money on digital marketing and less money on other ways to increase their number of customers, revenues, and profits.
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3 Simple Tips To Optimizing A Sales Funnel For Any Small Business

[fa icon="calendar'] 05/17/2017 / by Taline Badrikian posted in lead generation, strategy

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The path customers take towards making a purchase is called the sales funnel. While these are often unique for every business, having a smooth ride through any sales funnel increases the number of leads becoming staying customers.

 

To create and maintain a fluid and effortless path to purchase you must continually assess each stage of your sales funnel – reviewing key metrics at every stage.

 

Whoa. Now that ^ sounds like A LOT of work for a small business. But it doesn’t have to be.

 

Here are 3 simple tips to make your small business sales funnel operate “optimally”!

 

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How Startups in Boston Are Using Inbound Marketing in Their Business

[fa icon="calendar'] 04/26/2017 / by Taline Badrikian posted in startup marketing, small business

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Over the past several years, inbound marketing has experienced a rapid growth in popularity, and startups in particular have latched on to this marketing strategy for a number of reasons.

 

As compared to traditional outbound marketing campaigns that focus on creating sales-y advertisements, an inbound marketing strategy is both less expensive to execute and more in line with the typical startup's culture and outlook. 

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The Top Characteristics of a Great B2B Marketing Agency

[fa icon="calendar'] 04/19/2017 / by Taline Badrikian posted in content marketing, b2b, lead generation, marketing channels, inbound agencies

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When you're looking for a B2B marketing agency, you don't want to settle for just anyone. Choosing your marketing agency will mean a good deal of research.


You'll want a firm that understands your business model and can clearly identify the right audience for your brand. You'll want a B2B marketing agency that can deliver a clear marketing strategy and you'll want to make sure they have a proven track record for the work at hand.


What's Your Need?

You may not know exactly what kind of marketing activity it'll take to get the results you want, but as long as you can articulate your business goals, an agency can help. Especially if you have concrete numbers or targets you’re trying to hit.

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5 Tips to Take Your Real Estate Marketing to the Next Level  

[fa icon="calendar'] 04/05/2017 / by Taline Badrikian posted in digital marketing, strategy

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Marketing is important in all industries, but for real estate professionals, an effective marketing campaign can make all the difference.

This is why creating name recognition is critical for real estate professionals looking to bring in new business. Actively promoting your services and your value can also help bring in leads that would otherwise have passed you by.

With that in mind, here are five key ways that you can improve your real estate marketing and bring in more business.

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Lead Generation Tips

[fa icon="calendar'] 03/01/2017 / by Taline Badrikian posted in lead generation

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If you asked most marketing teams what their main goal is, lead generation is always at the top of the list. According to Hubspot's research, 65% percent of those polled listed generating traffic and lead generation as top challenges for their marketing strategy. Lead generation today is complicated because most businesses are using a multi-channel approach. You need to reach your audience where they will find you. This also means that you're likely to be generating a lot of leads - and finding that not all leads are created equal.

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When I Hire an Inbound Marketing Agency, Who Will Be Working For Me?

[fa icon="calendar'] 02/22/2017 / by Taline Badrikian posted in inbound agencies, social media, SEO, content marketing

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Hiring an inbound marketing agency can be beneficial for your small business for many reasons, but one of the biggest advantages that working with an agency can provide is access to a range of talented professionals in specialized but interrelated roles. Working together, the team at your inbound marketing agency will be able to prepare and execute a quality marketing campaign, but it isn't always clear from your end who is on that team. What specialists can you expect to gain when you hire an inbound marketing agency?

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Search Engine Savvy: How You And Your SEO Consultant Can Be Prepared

[fa icon="calendar'] 02/15/2017 / by Taline Badrikian posted in SEO

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Marketing never stands still, and for a small business to succeed, it must respond quickly to new trends. This year brings with it new developments in Search Engine Optimization. To stay ahead of these changes and maximize your publicity, you and your SEO consultant must practice: 

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Astute Ambassadorship: The Key To Coaxing Millennial Customers

[fa icon="calendar'] 02/08/2017 / by Taline Badrikian posted in millennials

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With 68 million members and counting, the millennial generation is redefining the modern market. Appealing to them is the key to long-term commercial success, yet many firms don’t understand how to attract their attention. Through the following ambassadorship tactics, your company can earn millennials' loyalty and admiration, gaining access to a rising generation of customers:


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How Inbound Marketing Trumps Traditional Marketing Campaigns

[fa icon="calendar'] 01/25/2017 / by Taline Badrikian posted in strategy

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It's no secret that the Internet turned the entire world on its head. While some professionals were slow to adapt to new methods brought on by an online world, marketers were quick to jump onto the change-making bandwagon.

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