Marketing is the backbone of your business, ensuring that you grow your audience and convert as many leads to customers as possible. However, for most business owners, running a successful marketing campaign can be pretty time-consuming, especially when you want to promote your brand across multiple channels.
Fortunately, it's never been easier to outsource your marketing needs to a third-party agency. But how much should you outsource, and how can you ensure you get the best return on your investment? Let's break it down.
Why Outsource Your Marketing Campaign?
When working on your marketing strategy, you have two primary options - hiring an in-house marketing team or outsourcing various tasks to a third-party provider. Typically, many businesses find success with the latter choice for these reasons:
- Save Money: Hiring an in-house team increases labor and operational costs. Even if your "in-house" team works remotely, you still have to invest in various tools and systems to help them achieve the right goals -- whether that's professionally or specific to marketing. When outsourcing, the agency you hire already has what the team need; you only pay for what you need, not the operational expense of full-time employees.
- Gain Expertise: One of the advantages of using a third-party marketing agency is the experience they bring from having worked with other companies. Their collective prior experience brings to the table more than a single hire could bring. They have more insight into which marketing tactics have the most impact and your business will avoid the learning curve that comes with in-house hires.
- Access More Channels and Tools: Even if you have an in-house marketing person, their capacity is limited to the number of hours that single person is able to work. Meaning, they may only have enough time to manage one or two channels (e.g., social media or PPC ads). Outsourcing allows you to increase bandwidth, tapping into more opportunities to grow your business and brand recognition much faster.
Which Marketing Strategies Make the Most Sense to Outsource?
Technically, you can outsource all your marketing campaigns to a third party, but it may be better to manage some activities in-house. Let's look at the different strategies that make the most sense to outsource and why.
Social Media Marketing
Everyone uses social media these days, and platforms like Facebook and Instagram have a wealth of consumer insights you can't find anywhere else. Best of all, organic social media marketing doesn't require much investment, but it can pay off in the long run, particularly if a campaign goes viral.
Why Outsource?
Running one social media account can take hours out of your day because you have to post content and engage with your users. The more active your brand is on social media, the more likely you can build a following.
Naturally, running multiple pages on different platforms will exponentially increase the amount of time needed to manage these assets, and it's hard to keep up the momentum. Outsourcing ensures your profiles stay active and engaged without draining time and resources from your business.
Email Marketing
One of the most reliable methods of promoting your business is to build a subscriber list and send offers via email. Even with the introduction of newer technologies, email marketing still has a massive ROI of roughly 3600 percent. That means for every dollar you spend on email marketing, you can expect about $36 back. For some brands, the return is even higher.
Why Outsource?
Success with email marketing can be lucrative, but it's far from guaranteed. Not only do you need to know how to craft compelling emails that get customers to click, but you must also manage your lists. Segmentation is the best way to increase your return, but it's also time-consuming and complex to manage.
Fortunately, a marketing agency that specializes in email marketing can help you build, segment, and manage your subscriber lists.
PPC Ads
Pay-per-click (PPC) ads are one of the best reasons to invest in digital marketing. Whereas traditional advertising is simply promoting your business and hoping for the best, PPC campaigns give you valuable insights into your target demographics and their habits online. Plus, since you only pay for each click, you know you're getting more qualified leads that should be easier to convert into customers. No more wasting money on ads that may or may not move the needle.
Why Outsource?
The best PPC campaigns rely on data analysis. While sites like Google and Facebook can provide a wealth of information, it can be hard to know what to do with it. A marketing agency has experience reading these reports and adjusting your campaigns accordingly. Over time, the agency can refine your ads so they have a higher conversion rate.
SEO Marketing
Search engine optimization is often the heart of digital marketing, as many websites live and die based on where they're featured on a search engine results page (SERP). SEO marketing is the process of finding high-quality keywords and boosting your site's ranking so you can more traffic from search engines. When done correctly, you can see a massive influx of new visitors and potential customers.
Why Outsource?
SEO marketing takes time to build momentum, and every time Google updates its algorithm, you have to adjust your site accordingly. Also, SEO is an ongoing process. Even if you're in the top spot today, you may get bumped down a few spots tomorrow. So, outsourcing to an agency makes sense because improving and managing a site's SEO over time is a full-time job.
Laveh Is Your All-in-One Marketing Solution
Your time is valuable, but you also recognize that marketing is essential to building your business. Laveh can help manage all your digital marketing campaigns, from social media to inbound content and more. We have the tools and experience necessary to move the needle and strengthen your bottom line. Contact us today for a free consultation about what we can do for your business.
