For tech startups, marketing is often done on a small budget. That doesn't mean that the campaigns shouldn't have a big impact, in fact, that's all the more reason that your marketing activities need to yield concrete ROI.
Marketing Activities for Your Tech Startup
In most articles on marketing, there are heavy mentions of social media use and content marketing. In today's heavily saturated online market, web presence is more important than ever. But there are other activities you can use to boost your presence and lead to sales conversions.
Gifts or Rewards for Referrals
This is an excellent marketing strategy because you're leveraging your existing customers to bring in new customers.
And referrals go a long way to acquire new customers.
Take Dropbox's 100 Million Thanks Campaign as an example. They offered more storage space for referrals to new users and in the process, engaged both their current client base and a whole new one.
Incentives to Boost Social Media Engagement
This is about social media but it's a little more pinpointed. The biggest problem for startups is that it's difficult to get heard over the noise of all the other companies on these platforms.
One way to get followers involved in sharing your content is by giving them perks for engagement.
This might be in the form of a contest or a percentage off purchases for hitting a set marker.
Leveraging Expert Influencers
If you're not reaching out to experts to help boost your marketing position, you should be.
Find the key influencers that your audience follows and respects and ask them to support you.
Can you host a free webinar on their platform, which will link your own business?
Can you write content for their site or partner with them in some mutually beneficial way?
Becoming partners with other experts your target audience already respects means that your product gets instant credibility.
Whether you're creating a crowdsourcing campaign or building content for your own website, videos offer a much higher conversion than most standard content.
If you haven't created video content yet, it needs to be on the top of your marketing priority list.
For tech startup companies, the key is to make a big impact with a small budget.
You may not be able to spend a great deal on advertising but you can still reap large returns by strategically positioning your message in front of the right audience at the right time.
Great performing activities build trust and trust is the first step in a long-lasting relationship with your customers.