Online Reviews: Lead Generation Tips That Leverage Your Reputation

[fa icon="calendar'] 09/20/2017 / by Taline Badrikian posted in lead generation, tips and tricks

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Modern businesses live and die by online reviews, yet many companies continue to underestimate the sheer scope of influence that those reviews have. While most marketers understand that a poor review can drive potential customers away, and so theytry avoid those types of reviews, they fail to realize that reviews can also be an active good for their business.

By building up the number of positive reviews you receive, you can boost lead generation, increasing the odds and decreasing the cost of attracting new customers.

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3 Simple Tips To Optimizing A Sales Funnel For Any Small Business

[fa icon="calendar'] 05/17/2017 / by Taline Badrikian posted in lead generation, strategy

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The path customers take towards making a purchase is called the sales funnel. While these are often unique for every business, having a smooth ride through any sales funnel increases the number of leads becoming staying customers.


To create and maintain a fluid and effortless path to purchase you must continually assess each stage of your sales funnel – reviewing key metrics at every stage.


Whoa. Now that ^ sounds like A LOT of work for a small business. But it doesn’t have to be.


Here are 3 simple tips to make your small business sales funnel operate “optimally”!


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The Top Characteristics of a Great B2B Marketing Agency

[fa icon="calendar'] 04/19/2017 / by Taline Badrikian posted in content marketing, b2b, lead generation, marketing channels, inbound agencies

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When you're looking for a B2B marketing agency, you don't want to settle for just anyone. Choosing your marketing agency will mean a good deal of research.

You'll want a firm that understands your business model and can clearly identify the right audience for your brand. You'll want a B2B marketing agency that can deliver a clear marketing strategy and you'll want to make sure they have a proven track record for the work at hand.

What's Your Need?

You may not know exactly what kind of marketing activity it'll take to get the results you want, but as long as you can articulate your business goals, an agency can help. Especially if you have concrete numbers or targets you’re trying to hit.

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Lead Generation Tips

[fa icon="calendar'] 03/01/2017 / by Taline Badrikian posted in lead generation

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If you asked most marketing teams what their main goal is, lead generation is always at the top of the list. According to Hubspot's research, 65% percent of those polled listed generating traffic and lead generation as top challenges for their marketing strategy. Lead generation today is complicated because most businesses are using a multi-channel approach. You need to reach your audience where they will find you. This also means that you're likely to be generating a lot of leads - and finding that not all leads are created equal.

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What Exactly is the Sales Funnel?

[fa icon="calendar'] 12/14/2016 / by Taline Badrikian posted in lead generation

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You've probably heard the phrase "sales funnel" tossed around from time to time. It's an essential part of the sales and marketing processes in this day and age, but if you don't know what it means, it probably sounds like just another buzz phrase.

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What a Drip Campaign Can Mean for Your Inbound Marketing Efforts

[fa icon="calendar'] 12/07/2016 / by Taline Badrikian posted in email marketing, lead generation

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Once upon a time, any customer who walked through a company’s front door had the option of turning around and disappearing forever. Needless to say, a lost customer causes ample frustration on behalf of business leaders and marketing teams. Thankfully, today’s online economy has created a cyber welcome mat of virtually endless possibilities.

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Why Lead Generation Companies Alone Are Not the Answer to Marketing

[fa icon="calendar'] 09/28/2016 / by Taline Badrikian posted in lead generation

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Lead generation companies provide you with critical contacts to begin lead nurturing and eventually close the sales loop with prospective customers who are actually ready to buy.  

If, however, your business does not have an adequate lead-nurturing program in place, those precious leads that you've already spent marketing dollars to obtain may very well be lost.  

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