LAVEH BLOG

Boston may be known for chowder and the Red Sox, but it's also a city of unbelievable innovation. Whether it's the abundance of elite education or something about the combined creativity of citizens from every walk of life, it's undeniable that entrepreneurs and new business startups flourish beyond their wildest dreams here. Boston startups have access to the top talent in their field and the marketing experts are no exception. After all, no business, no matter how brilliant, can reach customer engagement without some form of marketing. "A product so good it markets itself" is actually a marketing slogan, and a really great one. But it's not just about great creative messages to engage customers. These Boston startups have taken marketing in new directions by finding outside the box solutions to keep their customers' needs met, before they've even voiced them.

Marketing a startup company is a challenge that throws some of the savviest entrepreneurs for a loop. It takes more than a sizable advertising budget to market a startup in an effective manner. Let's delve into a few marketing tips that will prove especially helpful to startups.

Marketing really makes or breaks a startup no matter how much VC money is being pumped into it, and inbound marketing is where that magic really happens. Here are some of the best startup marketing campaigns that caused these companies to experience major growth, even become household names, and how you can do the same.

Are Millennials the primary audience for your business? If so, investing in and using digital marketing as a primary marketing strategy is the way to go. Millennials are far more connected than any generation before them. Five out of six Millennials connect with businesses through social networks and the average Millennial touches his or her phone 45 times a day.

 As a business owner, you realize the importance of drawing new customers to your company, but may find that traditional marketing strategies are no longer working. Today's consumers have evolved in how they research and buy the products they want and need. To compete in this modern, more electronic marketplace, your business' marketing strategies must also evolve. Although you may utilize a website to promote your business, you may not be using it to its fullest potential by adding a variety of content elements as part of your marketing. If you’re looking for new ways to take your content marketing to a higher level, but your company has limited resources, then a content marketing agency or inbound marketing agency can help with services to enhance your SEO, landing page copy, short-form and long-form content and social media management.

For B2B companies, lead generation is a top priority when building inbound marketing campaigns. With the market so over saturated with information, it can be challenging to figure out exactly which activities will generate leads for your company, so here's a look at six b2b lead generation activities that work:

Business owners know that good marketing can do wonders to draw in visitors and convert them to leads, but even great marketing strategies can have an end of life. When lead growth slows down or website visitors are more scarce than they used to be, it might be time to reevaluate your marketing strategy and make some changes. To find the root of the problem you can start by asking yourself the following questions. 

Successful email marketing involves a lot of steps, one of which closes the loop on the activity and can provide direction for future campaigns -- this step is reporting results. Here are six of the most important email campaign metrics you should track to make sure your email marketing efforts aren't going to waste.

Marketing can open a lot of doors in terms of generating leads and growing brand awareness, but when businesses are not for profit, the lack of a budget can present a lot of challenges. That's why online channels like LinkedIn can be a game changer for nonprofit organizations. By developing a LinkedIn page others will enjoy, talk about, and remember, your nonprofit can thrive as much as any Fortune 500 company that has an infinite marketing budget. Here are a few top notch LinkedIn company pages for nonprofits where you can get some pointers:

In the last decade, LinkedIn has built a robust database of 433 million registered users. Included in this number are hundreds of thousands of marketing experts. Until recently, LinkedIn’s biggest strength remained firmly in its capacity to connect professionals online. At last, it's leapt into the freelancer-for-hire marketplace. The new service, named ProFinder, has a broad focus and is able to narrow down the request to specific niche skills. Here we'll take a look at a few pros and cons of this new LinkedIn offering.