"Going viral" is a buzz phrase in the marketing world. It seems like every brand out there is looking for a way to create content that people go crazy over.
The problem is that many of the companies that set out to create viral content end up going about it all wrong. They focus too much on trying to create shocking material instead of creating content that showcases the essence of their brand or adds real value for their customers.
The good news is that it is possible to create marketing campaigns that go viral online without sacrificing the quality of your content.
Below are just a few tips for how small businesses and entrepreneurs can create viral content without looking like they're trying too hard.
1. Use current events or trends to your advantage.
Is there a current event or trend that you can tie to your industry, brand, or product? Creating content that highlights this connection is a great way to take advantage of the hype that's surrounding a new trend or current event.
For instance, you might consider how themes in a popular new film are relevant to your own business or think about how a current event ties to challenges in your industry. Remember, your main goal here is to create content that's useful and valuable to your audience, so if there really is no way to make a trend or event relevant, don’t push it.
2. Make use of visual content.
Everyone loves visual content. Whether it’s a fun infographic, effective imagery, or even a compelling video, great visual content has a tendency to go viral. That’s because people are more likely to share images and video with their friends and family on social media. Consider how you might take advantage of visual content to speak to your audience in a way that's fun and unique.
3. Build relationships with influencers.
Another way to help your content gain a new audience is to reach out to influencers in your industry. Influencers are people who are well-known and respected in the industry, and they have a large audience of followers who enjoy reading what they have to say.
Work on establishing relationships with these important people in your industry. As you create relevant and valuable content, you can then share it with them. If it's truly valuable, there's a good chance that they may share this content with their fans and followers, expanding your reach.
4. Use helpful hashtags and descriptions.
When it comes to content, you can't just sit around and wait for someone to find it. If you want to create viral content, you need to make sure that you can get it in front of those who are most likely to enjoy it. Using hashtags and clear meta descriptions can help you reach those who are most interested in the content you’ve created. Make sure that the hashtags you use are relevant to the topic.
When it comes to meta descriptions, provide a clear explanation of what the content entails using relevant keywords so that searchers can easily determine whether your content is right for them.
With these tips in mind, you can be on your way to creating viral marketing content in no time. Remember, the more value and entertainment that readers get from your marketing content, the more likely they will be to share it with others.