LAVEH BLOG

Free Marketing Advice for Small Businesses

by Taline Badrikian posted in Tools, Tips, and Resources, Digital Marketing

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Companies are always looking for marketing advice, especially small businesses that don’t have the right resources to know best practices or the budget to pay an expert. Here’s some free marketing advice that can help small businesses build their marketing, grow their online following and their leads.

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Marketing Consulting vs In-House Marketing

by Taline Badrikian posted in Tools, Tips, and Resources, Digital Marketing, Strategy and Planning

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When you're running a small business with no official marketing team, marketing can be a daunting task.

The downside is always burnout, a stagnant pool of ideas, time and money wasted, and leadership who have to wear too many hats to succeed. Hiring an agency will leave marketing to the professionals, so you and your team can focus on your business.

 

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7 Tips for Improving SEO

by Taline Badrikian posted in Tools, Tips, and Resources, SEO

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Using SEO tactics that work can mean the difference between customers finding and converting on your website or going to your competition.

Make finding your company online easy. Use these tips and tricks for improving SEO and attract traffic that converts. 

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How to Get the Most out of your Marketing Consultant

by Taline Badrikian posted in Tools, Tips, and Resources

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When growing a company, you have to seek external expertise from time to time. This can be for a lot of different reasons, and sometimes it's as simple as you can’t handle everything yourself. Plus, hiring full-time staff for niche needs isn't the most cost efficient, especially when it comes to marketing. That's why hiring a consultant to help with strategy or manage different activities can give you the opportunity you need to concentrate on building your business.
 
So, just how best can you establish, maintain, and enjoy a good working relationship with a consultant? Here are some ways to make sure you start off on the right foot and get the most out of your marketing consultant.
 
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Twitter Hashtags to Follow for the Best Free Marketing Advice

by Taline Badrikian posted in Tools, Tips, and Resources, Social Media

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When you first begin wading into the world of twitter marketing you are likely feeling one of two ways:

 

1. Amazed and inspired by the incredible tides of hashtagging trends and the unending possibilities of connections the social media world can bring to your business.

 

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5 Benefits of Working with a Small Business Marketing Agency

by Taline Badrikian posted in Tools, Tips, and Resources, Digital Marketing, Startup Marketing

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If you're looking for a great growth advantage to your small business, marketing agency expertise offers some serious ROI for the expenditure. Content marketing likely makes up a huge portion of your marketing time and expense because it offers excellent results. However, only 42% of marketers indicate that their content marketing is effective, which means that a whopping 58% percent of those investing in a content marketing strategy are not seeing optimal ROI. While virtually every small business owner agrees that marketing is important to the growth of their business, unless they work in the field or hire a team of experts, they may not be hitting the mark with their efforts.

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5 Tips On How To Do Marketing Using Inbound Marketing Services

by Taline Badrikian posted in Tools, Tips, and Resources

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You've recently been given the responsibility of marketing your company. If you're like some marketing directors, you'll think about utilizing advertising, but won't think about utilizing your internal resources. Not using both could be a big mistake.
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Twitter Chats with the Best Free Marketing Advice

by Taline Badrikian posted in Tools, Tips, and Resources, Social Media

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The world of social media marketing is notorious for being easy to enter into, but challenging to succeed in. In the modern marketplace, if your brand doesn't have a social media presence, your customers will wonder why, and many of your potential customers won't know who you are at all. Twitter has become a cornerstone of any business' marketing strategy, and if you aren't taking advantage of all that the platform has to offer to entrepreneurs, then you may be missing out on the more than 50% of Americans who engage with Twitter daily (source). 

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Building the Case to Hire a Small Business Marketing Agency

by Taline Badrikian posted in Tools, Tips, and Resources, Digital Marketing, Startup Marketing, Strategy and Planning

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Whether you're a solopreneur working out of coffee shops worldwide or you're a five-person startup just getting settled into your company's first office, you need help marketing your business. A business that doesn't market itself is not going to last, even if you've already racked up tens of thousands of Twitter followers. But maybe you're not ready to hire that first employee, or you want to prioritize developing your product first.

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How to get more followers on LinkedIn

by Taline Badrikian posted in Tools, Tips, and Resources, Social Media

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As a small business owner you can't afford to sit on the sidelines of the online marketing trend. The difficulty is, of course, that marketing budgets are not always readily available or robust. Fortunately, some marketing channels offer great potential for results without the need for a huge financial investment. One such starting point is LinkedIn.

A strictly professional platform, LinkedIn is a great resource for small business owners looking for other professional contacts and potential new customers. Using LinkedIn is also a great way to find business partners, new hires, and interns alike. Like learning to swim, it can seem daunting at first to just dive into the deep end, but once you've learned to float, staying active on LinkedIn becomes second-nature. Here are a few tips to get more followers on LinkedIn:

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