--- title: laveh marketing | Inbound Marketing Services - Laveh Inbound Marketing Blog | Tools, Tips, and Resources (2) description: Tools, Tips, and Resources | As a small business you need quick and easy tips on how to improve your marketing. Learn about SEO, social media, email marketing and more. (2) --- [![laveh logo](https://www.laveh.com/hs-fs/hubfs/laveh%20logo.png?width=400&height=115&name=laveh%20logo.png "laveh logo")](https://www.laveh.com/) - [Services](https://www.laveh.com/services) - [About](https://www.laveh.com/small-business-marketing-agency-about) - [Contact](https://www.laveh.com/contact) - [Blog](https://www.laveh.com/blog) # LAVEH BLOG [![](https://www.laveh.com/hubfs/Depositphotos_20308569_original.jpg)](https://www.laveh.com/blog/the-top-characteristics-of-a-great-b2b-marketing-agency) ## [The Top Characteristics of a Great B2B Marketing Agency](https://www.laveh.com/blog/the-top-characteristics-of-a-great-b2b-marketing-agency) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources), [Digital Marketing](https://www.laveh.com/blog/topic/digital-marketing), [Lead Generation](https://www.laveh.com/blog/topic/lead-generation) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/the-top-characteristics-of-a-great-b2b-marketing-agency#comments-listing) When you're looking for a B2B marketing agency, you don't want to settle for just anyone. Choosing your marketing agency will mean a good deal of research. You'll want a firm that understands your business model and can clearly identify the right audience for your brand. You'll want a B2B marketing agency that can deliver a clear marketing strategy and you'll want to make sure they have a proven track record for the work at hand. **What's Your Need?** You may not know exactly what kind of marketing activity it'll take to get the results you want, but as long as you can articulate your business goals, an agency can help. Especially if you have concrete numbers or targets you’re trying to hit. [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/the-top-characteristics-of-a-great-b2b-marketing-agency) [![](https://www.laveh.com/hubfs/Laveh-Dec2015-Images/Depositphotos_77100863_m-2015.jpg)](https://www.laveh.com/blog/when-i-hire-an-inbound-marketing-agency-who-will-be-working-for-me) ## [When I Hire an Inbound Marketing Agency, Who Will Be Working For Me?](https://www.laveh.com/blog/when-i-hire-an-inbound-marketing-agency-who-will-be-working-for-me) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Content Marketing](https://www.laveh.com/blog/topic/content-marketing), [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources), [Social Media](https://www.laveh.com/blog/topic/social-media), [SEO](https://www.laveh.com/blog/topic/seo), [Strategy and Planning](https://www.laveh.com/blog/topic/strategy-and-planning) [\[fa icon="comment"\] 1 Comment](https://www.laveh.com/blog/when-i-hire-an-inbound-marketing-agency-who-will-be-working-for-me#comments-listing) Hiring an inbound marketing agency can be beneficial for your small business for many reasons, but one of the biggest advantages that working with an agency can provide is access to a range of talented professionals in specialized but interrelated roles. Working together, the team at your inbound marketing agency will be able to prepare and execute a quality marketing campaign, but it isn't always clear from your end who is on that team. What specialists can you expect to gain when you hire an inbound marketing agency? [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/when-i-hire-an-inbound-marketing-agency-who-will-be-working-for-me) [![](https://www.laveh.com/hubfs/Laveh-Dec2015-Images/free-marketing-advice.jpg)](https://www.laveh.com/blog/free-marketing-advice-for-small-businesses) ## [Free Marketing Advice for Small Businesses](https://www.laveh.com/blog/free-marketing-advice-for-small-businesses) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources), [Digital Marketing](https://www.laveh.com/blog/topic/digital-marketing) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/free-marketing-advice-for-small-businesses#comments-listing) Companies are always looking for marketing advice, especially small businesses that don’t have the right resources to know best practices or the budget to pay an expert. Here’s some free marketing advice that can [help small businesses build their marketing](https://www.laveh.com/blog/6-tips-to-build-the-best-marketing-strategies-for-startups), grow their online following and their leads. [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/free-marketing-advice-for-small-businesses) [![](https://www.laveh.com/hubfs/Laveh-Dec2015-Images/Marketing%20Consulting%20Vs%20In-House%20Marketing.jpg)](https://www.laveh.com/blog/marketing-consulting-vs-in-house-marketing) ## [Marketing Consulting vs In-House Marketing](https://www.laveh.com/blog/marketing-consulting-vs-in-house-marketing) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources), [Digital Marketing](https://www.laveh.com/blog/topic/digital-marketing), [Strategy and Planning](https://www.laveh.com/blog/topic/strategy-and-planning) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/marketing-consulting-vs-in-house-marketing#comments-listing) When you're running a small business with no official marketing team, marketing can be a daunting task. The downside is always burnout, a stagnant pool of ideas, time and money wasted, and leadership who have to wear too many hats to succeed. [Hiring an agency](https://www.laveh.com/blog/5-benefits-of-working-with-a-small-business-marketing-agency) will leave marketing to the professionals, so you and your team can focus on your business.   [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/marketing-consulting-vs-in-house-marketing) [![](https://www.laveh.com/hubfs/Laveh-Dec2015-Images/7_Tips_for_improving_SEO.jpg)](https://www.laveh.com/blog/7-tips-for-improving-seo) ## [7 Tips for Improving SEO](https://www.laveh.com/blog/7-tips-for-improving-seo) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources), [SEO](https://www.laveh.com/blog/topic/seo) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/7-tips-for-improving-seo#comments-listing) Using SEO tactics that work can mean the difference between customers finding and converting on your website or going to your competition. Make finding your company online easy. Use these tips and tricks for improving SEO and attract traffic that converts.  [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/7-tips-for-improving-seo) [![](https://www.laveh.com/hubfs/Laveh-Dec2015-Images/marketing_consultant_get_more_out_of.jpg)](https://www.laveh.com/blog/how-to-get-the-most-out-of-your-marketing-consultant) ## [How to Get the Most out of your Marketing Consultant](https://www.laveh.com/blog/how-to-get-the-most-out-of-your-marketing-consultant) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/how-to-get-the-most-out-of-your-marketing-consultant#comments-listing)   When growing a company, you have to seek external expertise from time to time. This can be for a lot of different reasons, and sometimes it's as simple as you can’t handle everything yourself. Plus, hiring full-time staff for niche needs isn't the most cost efficient, especially when it comes to marketing. That's why [hiring a consultant](https://www.laveh.com/blog/5-tips-on-how-to-do-marketing-using-inbound-marketing-services) to help with strategy or manage different activities can give you the opportunity you need to concentrate on building your business.   So, just how best can you establish, maintain, and enjoy a good working relationship with a consultant? Here are some ways to make sure you start off on the right foot and get the most out of your marketing consultant.   [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/how-to-get-the-most-out-of-your-marketing-consultant) [![](https://www.laveh.com/hubfs/Laveh-Dec2015-Images/Depositphotos_28448453_m-2015.jpg)](https://www.laveh.com/blog/twitter-hashtags-to-follow-for-the-best-free-marketing-advice) ## [Twitter Hashtags to Follow for the Best Free Marketing Advice](https://www.laveh.com/blog/twitter-hashtags-to-follow-for-the-best-free-marketing-advice) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources), [Social Media](https://www.laveh.com/blog/topic/social-media) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/twitter-hashtags-to-follow-for-the-best-free-marketing-advice#comments-listing) When you first begin wading into the world of [twitter marketing](https://www.laveh.com/blog/twitter-chats-with-the-best-free-marketing-advice) you are likely feeling one of two ways:   1. Amazed and inspired by the incredible tides of hashtagging trends and the unending possibilities of connections the [social media world](https://www.laveh.com/blog/top-7-social-media-marketing-services-you-dont-hear-about-but-need) can bring to your business.   [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/twitter-hashtags-to-follow-for-the-best-free-marketing-advice) [![](https://www.laveh.com/hubfs/Laveh-Dec2015-Images/Benefits_of_Working_with_a_Small_Business_Marketing_Agency.jpg)](https://www.laveh.com/blog/5-benefits-of-working-with-a-small-business-marketing-agency) ## [5 Benefits of Working with a Small Business Marketing Agency](https://www.laveh.com/blog/5-benefits-of-working-with-a-small-business-marketing-agency) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources), [Digital Marketing](https://www.laveh.com/blog/topic/digital-marketing), [Startup Marketing](https://www.laveh.com/blog/topic/startup-marketing) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/5-benefits-of-working-with-a-small-business-marketing-agency#comments-listing) If you're looking for a great growth advantage to your small business, marketing agency expertise offers some serious ROI for the expenditure. Content marketing likely makes up a huge portion of your marketing time and expense because it offers excellent results. However, only [42% of marketers](http://neilpatel.com/2016/01/21/38-content-marketing-stats-that-every-marketer-needs-to-know/) indicate that their content marketing is effective, which means that a whopping 58% percent of those investing in a content marketing strategy are not seeing optimal ROI. While virtually every small business owner agrees that marketing is important to the growth of their business, unless they work in the field or [hire a team of experts](https://www.laveh.com/blog/building-case-to-to-hire-a-small-business-marketing-agency), they may not be hitting the mark with their efforts. [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/5-benefits-of-working-with-a-small-business-marketing-agency) [![](https://www.laveh.com/hubfs/Laveh-Dec2015-Images/Five-Tips-On-How-To-Market-Your-Company-Using-Inbound-Marketing-Services.jpg)](https://www.laveh.com/blog/5-tips-on-how-to-do-marketing-using-inbound-marketing-services) ## [5 Tips On How To Do Marketing Using Inbound Marketing Services](https://www.laveh.com/blog/5-tips-on-how-to-do-marketing-using-inbound-marketing-services) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/5-tips-on-how-to-do-marketing-using-inbound-marketing-services#comments-listing) You've recently been given the responsibility of marketing your company. If you're like some marketing directors, you'll think about utilizing advertising, but won't think about utilizing your internal resources. Not using both could be a big mistake. [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/5-tips-on-how-to-do-marketing-using-inbound-marketing-services) [![](https://www.laveh.com/hubfs/Laveh-Dec2015-Images/Twitter-Chats-with-the-Best-Free-Marketing-Advice.jpg)](https://www.laveh.com/blog/twitter-chats-with-the-best-free-marketing-advice) ## [Twitter Chats with the Best Free Marketing Advice](https://www.laveh.com/blog/twitter-chats-with-the-best-free-marketing-advice) by [Taline Badrikian](https://www.laveh.com/blog/author/taline-badrikian) posted in [Tools, Tips, and Resources](https://www.laveh.com/blog/topic/tools-tips-and-resources), [Social Media](https://www.laveh.com/blog/topic/social-media) [\[fa icon="comment"\] 0 Comments](https://www.laveh.com/blog/twitter-chats-with-the-best-free-marketing-advice#comments-listing) The world of social media marketing is notorious for being easy to enter into, but challenging to succeed in. In the [modern marketplace](https://www.laveh.com/blog/marketing-channels-to-reach-millennials), if your brand doesn't have a social media presence, your customers will wonder why, and many of your potential customers won't know who you are at all. Twitter has become a cornerstone of any business' marketing strategy, and if you aren't taking advantage of all that the platform has to offer to entrepreneurs, then you may be missing out on the more than 50% of Americans who engage with Twitter daily ([source](http://www.socialmediatoday.com/content/how-twitter-chat-can-benefit-your-business)).  [Read More \[fa icon="long-arrow-right"\]](https://www.laveh.com/blog/twitter-chats-with-the-best-free-marketing-advice) [\[fa icon="angle-double-left"\] Prev](https://www.laveh.com/blog/topic/tools-tips-and-resources/page/1) [All posts](https://www.laveh.com/blog/all) [Next \[fa icon="angle-double-right"\]](https://www.laveh.com/blog/topic/tools-tips-and-resources/page/3) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Tools, Tips, and Resources (26)](https://www.laveh.com/blog/topic/tools-tips-and-resources) - [Digital Marketing (20)](https://www.laveh.com/blog/topic/digital-marketing) - [SEO (16)](https://www.laveh.com/blog/topic/seo) - [Social Media (13)](https://www.laveh.com/blog/topic/social-media) - [Startup Marketing (13)](https://www.laveh.com/blog/topic/startup-marketing) - [Lead Generation (11)](https://www.laveh.com/blog/topic/lead-generation) - [Marketing Fundamentals (11)](https://www.laveh.com/blog/topic/marketing-fundamentals) - [Strategy and Planning (11)](https://www.laveh.com/blog/topic/strategy-and-planning) - [AI - Artificial Intelligence (7)](https://www.laveh.com/blog/topic/ai-artificial-intelligence) - [Content Marketing (5)](https://www.laveh.com/blog/topic/content-marketing) - [Advertising (2)](https://www.laveh.com/blog/topic/advertising) - [Email Marketing (2)](https://www.laveh.com/blog/topic/email-marketing) see all ### Posts by Topic - [Tools, Tips, and Resources (26)](https://www.laveh.com/blog/topic/tools-tips-and-resources) - [Digital Marketing (20)](https://www.laveh.com/blog/topic/digital-marketing) - [SEO (16)](https://www.laveh.com/blog/topic/seo) - [Social Media (13)](https://www.laveh.com/blog/topic/social-media) - [Startup Marketing (13)](https://www.laveh.com/blog/topic/startup-marketing) - [Lead Generation (11)](https://www.laveh.com/blog/topic/lead-generation) - [Marketing Fundamentals (11)](https://www.laveh.com/blog/topic/marketing-fundamentals) - [Strategy and Planning (11)](https://www.laveh.com/blog/topic/strategy-and-planning) - [AI - Artificial Intelligence (7)](https://www.laveh.com/blog/topic/ai-artificial-intelligence) - [Content Marketing (5)](https://www.laveh.com/blog/topic/content-marketing) - [Advertising (2)](https://www.laveh.com/blog/topic/advertising) - [Email Marketing (2)](https://www.laveh.com/blog/topic/email-marketing) see all ### Recent Posts #### About Us Laveh is a Boston-based inbound marketing agency with a passion for helping small businesses thrive by taking digital marketing efforts to the next level. 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