Whether you're a solopreneur working out of coffee shops worldwide or you're a five-person startup just getting settled into your company's first office, you need help marketing your business. A business that doesn't market itself is not going to last, even if you've already racked up tens of thousands of Twitter followers. But maybe you're not ready to hire that first employee, or you want to prioritize developing your product first.
As a small business owner you can't afford to sit on the sidelines of the online marketing trend. The difficulty is, of course, that marketing budgets are not always readily available or robust. Fortunately, some marketing channels offer great potential for results without the need for a huge financial investment. One such starting point is LinkedIn.
A strictly professional platform, LinkedIn is a great resource for small business owners looking for other professional contacts and potential new customers. Using LinkedIn is also a great way to find business partners, new hires, and interns alike. Like learning to swim, it can seem daunting at first to just dive into the deep end, but once you've learned to float, staying active on LinkedIn becomes second-nature. Here are a few tips to get more followers on LinkedIn:
Whether you're just getting started with inbound marketing or you've been working at it for a while, the Internet has made it easy to find the inbound marketing help you need in order to meet your marketing campaign objectives.
Inbound marketing can be an extremely effective way to build up your brand and is one of the most modern marketing concepts today. However, it takes a lot of time and effort to create and maintain an effective inbound marketing strategy, which is why many businesses choose to work with an inbound marketing agency. The following are five essential questions that you should ask when comparing inbound marketing agencies:
As a real estate professional you understand the importance of “curb appeal” when it comes to selling properties, but why are you missing the importance of curb appeal when it comes to your website? There are plenty of listings management systems and webpage builders that make it easy to publish a listing online, but once the boilerplate listing is in place, that’s when the real work begins.
Content marketers spend a lot of their time browsing through web pages looking for good information to share with readers. If you have your browser loaded with extensions and plug-ins, you’ll find that you’re more productive, you save time, you stay organized and ultimately this makes marketing easier. Here’s a quick look at some of the browser extensions I prefer and how they can make content marketing quicker and easier for you.