Google Analytics has long been a great tool in every brand's arsenal. Digital marketers and business leaders have consistently used this powerful tool to gain meaningful insights into their websites.
As you are likely aware, Google will sunset its current model: Google Analytics 3, commonly named Universal Analytics (UA). With the introduction of Google Analytics 4 (GA4), you may wonder how this change will affect your marketing and data collection processes and efforts.
The only constant in digital marketing is change. However, much of that change is exciting...if you know how to use it. One good example is the refinement of Artificial Intelligence (AI) and how it can be applied to digital marketing.
AI uses computer programming to mimic human cognitive function. That's a long, fancy phrase to describe things like computers anticipating what products you might like based on your past purchases or what questions you might have about a recent order. AI makes everyday helpers like Alexa and Siri possible as well as Tesla's self-driving cars.
If you want to be successful in marketing your tech company, you should always be looking for new resources and insights. It’s important that you're continuously educating yourself about the best practices so you can stay one step ahead of your competitors.
Here's a list of the top 5 books we think will help you better understand what it takes to be marketing technology companies.
In today’s digital marketplace, it's vital that your business not only has a website, but one that's attractive, informative, and easy to navigate.
For many startup companies, a professional web designer is just not in the marketing budget. If this is the case for your business, there are a number of easy-to-use content management systems to build and maintain your website over time.
Here are the easiest content management systems that you can use to build your website without help:
The main goal of any small business marketing team is to deliver qualified leads to sales. The only way to develop qualified leads is to build trusting relationships with prospective customers. This takes time and resources, two things that many small business owners are short on.
Drip campaigns are one of the most effective and efficient ways to nurture these customer relationships and deliver more qualified leads to the sales team.
"Going viral" is a buzz phrase in the marketing world. It seems like every brand out there is looking for a way to create content that people go crazy over.
The problem is that many of the companies that set out to create viral content end up going about it all wrong. They focus too much on trying to create shocking material instead of creating content that showcases the essence of their brand or adds real value for their customers.
Over the past several years, inbound marketing has experienced a rapid growth in popularity, and startups in particular have latched on to this marketing strategy for a number of reasons.
As compared to traditional outbound marketing campaigns that focus on creating sales-y advertisements, an inbound marketing strategy is both less expensive to execute and more in line with the typical startup's culture and outlook.
When you're looking for a B2B marketing agency, you don't want to settle for just anyone. Choosing your marketing agency will mean a good deal of research.
You'll want a firm that understands your business model and can clearly identify the right audience for your brand. You'll want a B2B marketing agency that can deliver a clear marketing strategy and you'll want to make sure they have a proven track record for the work at hand.
What's Your Need?
You may not know exactly what kind of marketing activity it'll take to get the results you want, but as long as you can articulate your business goals, an agency can help. Especially if you have concrete numbers or targets you’re trying to hit.
Marketing is important in all industries, but for real estate professionals, an effective marketing campaign can make all the difference.
This is why creating name recognition is critical for real estate professionals looking to bring in new business. Actively promoting your services and your value can also help bring in leads that would otherwise have passed you by.
With that in mind, here are five key ways that you can improve your real estate marketing and bring in more business.