LAVEH BLOG

If your website isn't generating the sales or leads you'd like it to, chances are you aren't getting enough -- or the right type of -- traffic. There are lots of reasons that this might be the case, but one of the most common reasons is that the website simply needs to be "tuned up". Much like a car, a website is made up of a lot of different parts which all must work in unison to be successful. A Website tune up is a great way to periodically audit the health of your website, while making simple and straightforward changes that can improve the amount and quality of web traffic coming to the site.

Here are five tips for a successful website tune up:

For small and brand-new businesses, local SEO is one of the best effective inbound marketing strategies you can employ. You won’t be able to compete with larger established companies just yet for general search terms, but you do have the ability to dominate local ranks. Most importantly, most of your customers will be local to start, so it makes sense to target them anyway.

The path customers take towards making a purchase is called the sales funnel. While these are often unique for every business, having a smooth ride through any sales funnel increases the number of leads becoming staying customers.

To create and maintain a fluid and effortless path to purchase you must continually assess each stage of your sales funnel – reviewing key metrics at every stage.

Whoa. Now that ^ sounds like A LOT of work for a small business. But it doesn’t have to be.

Here are 3 simple tips to make your small business sales funnel operate “optimally”!

Over the past several years, inbound marketing has experienced a rapid growth in popularity, and startups in particular have latched on to this marketing strategy for a number of reasons.

As compared to traditional outbound marketing campaigns that focus on creating sales-y advertisements, an inbound marketing strategy is both less expensive to execute and more in line with the typical startup's culture and outlook. 

When you're looking for a B2B marketing agency, you don't want to settle for just anyone. Choosing your marketing agency will mean a good deal of research.

You'll want a firm that understands your business model and can clearly identify the right audience for your brand. You'll want a B2B marketing agency that can deliver a clear marketing strategy and you'll want to make sure they have a proven track record for the work at hand.

What's Your Need?

You may not know exactly what kind of marketing activity it'll take to get the results you want, but as long as you can articulate your business goals, an agency can help. Especially if you have concrete numbers or targets you’re trying to hit.

Marketing is important in all industries, but for real estate professionals, an effective marketing campaign can make all the difference.

This is why creating name recognition is critical for real estate professionals looking to bring in new business. Actively promoting your services and your value can also help bring in leads that would otherwise have passed you by.

With that in mind, here are five key ways that you can improve your real estate marketing and bring in more business.

If you asked most marketing teams what their main goal is, lead generation is always at the top of the list. According to Hubspot's research, 65% percent of those polled listed generating traffic and lead generation as top challenges for their marketing strategy. Lead generation today is complicated because most businesses are using a multi-channel approach. You need to reach your audience where they will find you. This also means that you're likely to be generating a lot of leads - and finding that not all leads are created equal.

Hiring an inbound marketing agency can be beneficial for your small business for many reasons, but one of the biggest advantages that working with an agency can provide is access to a range of talented professionals in specialized but interrelated roles. Working together, the team at your inbound marketing agency will be able to prepare and execute a quality marketing campaign, but it isn't always clear from your end who is on that team. What specialists can you expect to gain when you hire an inbound marketing agency?

Marketing never stands still, and for a small business to succeed, it must respond quickly to new trends. This year brings with it new developments in Search Engine Optimization. To stay ahead of these changes and maximize your publicity, you and your SEO consultant must practice: