With 68 million members and counting, the millennial generation is redefining the modern market. Appealing to them is the key to long-term commercial success, yet many firms don’t understand how to attract their attention. Through the following ambassadorship tactics, your company can earn millennials' loyalty and admiration, gaining access to a rising generation of customers:
It's no secret that the Internet turned the entire world on its head. While some professionals were slow to adapt to new methods brought on by an online world, marketers were quick to jump onto the change-making bandwagon.
Companies are always looking for marketing advice, especially small businesses that don’t have the right resources to know best practices or the budget to pay an expert. Here’s some free marketing advice that can help small businesses build their marketing, grow their online following and their leads.
Pay-per-click (PPC) is one of the grandfathers of modern day online marketing. Although there are many new-age gadgets and gizmos that contribute to a marketing campaign’s bottom line, PPC still waits in the wings, delivering some exceptional outcomes for companies that know how to use its powers.
Now that the chaos of budget season is behind you, it's time to strap on your forward-looking goggles and get excited about everything that the new year brings. Of course, winning the "marketing lottery" isn't very likely unless you've put some planning into your future campaigns. This why we're here to help you kick off your marketing strategies for the new year in style!
As the year comes to a close, you should already be well into planning for next year's marketing activities, and if you're just getting started we suggest taking the time to review marketing activities from the current year. Here's how you can take a look back constructively.
Outbound Marketing plops down on a barstool and says, "Man, it's rough out there. I've been knocking on doors all day, and nobody seemed to care that I can do amazing things for them if they'd just give me a chance."
Inbound Marketing sits down and says, "Really? I'm exhausted because I've had people knocking at my door all day today."
The bartender looks at the small business in between and pours up a double shot of success because this team of strategies is exactly what that SMB needs to be successful.
You've probably heard the phrase "sales funnel" tossed around from time to time. It's an essential part of the sales and marketing processes in this day and age, but if you don't know what it means, it probably sounds like just another buzz phrase.
Once upon a time, any customer who walked through a company’s front door had the option of turning around and disappearing forever. Needless to say, a lost customer causes ample frustration on behalf of business leaders and marketing teams. Thankfully, today’s online economy has created a cyber welcome mat of virtually endless possibilities.
For tech startups, marketing is often done on a small budget. That doesn't mean that the campaigns shouldn't have a big impact, in fact, that's all the more reason that your marketing activities need to yield concrete ROI.